Top location in Milan - Dr. Hauschka flagship store opens its doors (BILD)

Bad Boll/Eckwälden (ots) -

- Cross-reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -

On 18 September, Italy's first Dr. Hauschka flagship store opened
its doors in time for Milan Fashion Week. Located at Via Abbadesse 20
in the historic centre of the Italian beauty and fashion metropolis,
the new Dr. Hauschka flagship store is an oasis of tranquillity and
relaxation. Here customers can shut out the international hustle and
bustle of the city, enjoy different Dr. Hauschka treatments and
consult with a Dr. Hauschka Esthetician. A separate area is devoted
exclusively to make-up. Depending on the occasion and personal taste,
customers can dive back into city life sporting a natural or a
dramatic look.

At Dr. Hauschka, the focus is on individuals. If they are feeling
well, their skin will reflect it. This concept was applied
consistently throughout the new Dr. Hauschka flagship store in Milan.
From the showroom, a "path of the senses" leads to a separate make-up
area and onward to the treatment booth, where customers can let
themselves be pampered from head to toe with a classic Dr. Hauschka
Treatment or one if its six variations, ranging from luxury to
relaxation and rejuvenation. Dr. Hauschka Body Treatments are also
available - for the entire body, the back and the hands and the feet
- as well as manicures and pedicures. There is something for everyone
to enjoy here. The comprehensive range offered by the new Dr.
Hauschka flagship store is complemented by a variety of workshops on
face and body care as well as make-up courses, which will be held
several times per year.

Listed building dating to the 5th century - sustainable materials

In terms of architecture, implementing the unique Dr. Hauschka
concept in a listed former monastery dating back to the 5th century
presented certain challenges. The old ceilings made from waxed spruce
wood were preserved, as were the terracotta floors and the door and
window lintels with their antique tiles. The restoration of the
inside walls required the greatest effort; the masonry was painted
over with a whitewash that was typical in former times, resulting in
an attractive interior look. In outfitting and furnishing the store,
value was placed on sustainable materials, such as wood panelling
made from plantation poplars, water-based varnishes and untreated
materials such as glass and steel.

The character of the materials gives the rooms their unique flair.
The warmth that is radiated by the ancient walls stands in deliberate
contrast to the clean lines and colours of the furnishings, which
feature large quantities of satinated glass, gleaming stainless
steel, varnished wood and a lot of white. This creates an ambience of
simplicity that places a spotlight not on the interior design, but on
the products and philosophy of Dr. Hauschka. A space in which
customers can leave their cares behind, recharge their batteries and
let themselves be pampered.

Dr. Hauschka flagship store
Via Abbadesse 20, 20124 Milan, Italy
Phone: +39 02 29 417 705
E-Mail: shopmilano@drhauschka.it

Dr. Hauschka Quality

'Nature's treasures transformed for you' - this has been WALA
Heilmittel GmbH's guiding principle ever since the company was
founded back in 1935. By harnessing the rhythms of polarities such as
warmth and cold, darkness and ligth or rest and movement, the company
creates healthcare products based on natural substances that,
wherever possible, are obtained from certified organic or Demeter
sources and under fair conditions.

Today, with its three brands - WALA Medicines, Dr. Hauschka Skin
Care and Dr. Hauschka Med - the company exports products to over 40
countries. WALA employs around 800 people and generated sales of EUR
109 million in 2012.

Dr. Hauschka skin care products are available from natural food
stores, health food stores, selected department stores, stores
specializing in natural cosmetics and toiletries, Dr. Hauschka
Natural Estheticians and pharmacies. The Dr. Hauschka Service Team
will give you the names of local suppliers and will answer any
questions you may have. To contact them, call +49 7164 930 181,
Monday to Friday between 8 a.m. and 5 p.m. Or visit us on the
Internet at www.dr.hauschka.com/en_DE/.

www.wala.de/english/
www.dr.hauschka.com/en_DE/
http://twitter.com/DrHauschka_GER
http://www.facebook.com/pages/DrHauschka-Germany/152015739406

WALA®, WALA Logo®, viaWALA®, Dr.Hauschka Med®, Dr. Hauschka®,
Dr.Hauschka CulturCosmetic®, CulturCosmetic® and Dr.Hauschka Design
are registered trade marks of the company WALA Heilmittel GmbH.

Press Contact:
Dr. Hauschka Press Office
Inka Bihler-Schwarz
Phone: +49 (0)7164 930-603
Fax: +49 (0)7164 930-266
inka.bihler@wala.de
WALA Heilmittel GmbH
73085 Bad Boll/Eckwälden, Germany