KPMG Wins 2013 ITSMA Diamond Award for Marketing Excellence

Toronto (ots/PRNewswire) -

KPMG beat stiff competition to win the ITSMA (IT Services
Marketing Association) Diamond Award for integrated social and
digital marketing presented last night at a ceremony held in Boston.

The award recognizes KPMG's marketing campaign for the 2013 World
Economic Forum (WEF) held in Davos. The campaign was focused on the
weflive.com [http://www.weflive.com ] service, an innovative Twitter
aggregation service which distilled in real-time the Twitter
conversations from Davos delegates, the media and Twitter users from
across the world.

David Green, KPMG's Global Head of Digital commented: "WEF brings
together many of the world's political, business and social leaders,
and our weflive.com platform provided a digital window into the
dialogue happening at Davos, and what the world was saying.

"We wanted to cut through the complexity to find a way to bring
the conversations taking place around the world about WEF themes to
the heart of the Davos debate."

Among the highlights of the 2013 campaign was the insight that
female WEF delegates, who accounted for only 17 percent of total
delegates, represented a third of delegate social media activity,
creating a global media news story.

ITSMA judges commended KPMG's WEF campaign for:

- Innovation - KPMG adopted an 'outside-in' campaign approach, using the
weflive.com [http://www.weflive.com ] site to draw insights from real-time
conversations of its audience and directly inform agile marketing and communications
activities.
- Focused execution - the integrated campaign entailed a technical build of
weflive.com, kpmg.com/davos, internal comms and external PR, display advertising,
Google Adwords, social media posts including sponsored tweets and use of KPMG's
on-site presence at Davos to engage with WEF delegates.
- Business results - the campaign achieved a total audience reach of 25 million
people within a week, and a 60 percent competitive share of online voice, while
weflive.com demonstrated the KPMG brand proposition of 'Cutting through complexity'
by transforming vast amounts of information into insights with powerful filtering,
search and data visualization features.

About KPMG International

KPMG is a global network of professional firms providing Audit,
Tax and Advisory services. We operate in 156 countries and have
152,000 people working in member firms around the world. The
independent member firms of the KPMG network are affiliated with KPMG
International Cooperative ("KPMG International"), a Swiss entity.
Each KPMG firm is a legally distinct and separate entity and
describes itself as such.

About the ITSMA awards

ITSMA is the IT Services Marketing Association. The Marketing
Excellence Awards [http://www.itsma.com/news/mea ] focus exclusively
on B2B marketing for services and solutions, and are based on a
comprehensive and strategic approach to marketing, recognizing that
business success today requires marketers to move beyond the
traditional realm of communications.

For further information:

Brian Bannister
KPMG International
+44-7919-393753
brian.bannister@kpmg.co.uk

Jennifer Samuel
KPMG International
+1-416-777-8491
jsamuel@kpmg.ca

ots Originaltext: KPMG International LLP
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