Excellence Award for Turkcell Superonline

Istanbul (ots/PRNewswire) -

Turkcell , Turkcell Superonline has become the first Turkish
telecommunications company to receive the "Hall of Fame" Award, which
honours organizations that have achieved excellence in strategy
execution, from Palladium Executing Strategy. The perfect strategy
execution methods and outstanding results achieved by Turkcell
Superonline have made them worthy of this award, and will be featured
in a report published by Harvard Business Publishing.

(Photo: http://photos.prnewswire.com/prnh/20131107/649899 )

The keys to winning this award of excellence have been Turkcell
Superonline's fiber network reaching 32 thousand km, reaching 520
thousand fiber subscribers and 1 million 570 thousand households with
fiber; along with making 2 billion TL of investment in
infrastructure, all within 6 years.

Turkcell Superonline, which started the fiber era in Turkey at the
same time as the rest of the world, has made Turkey a prestigious and
pioneering country with its fiber optic infrastructure and with its
successes in international organizations. In an industry where
competition is intense and returns on investment are long-term,
Turkcell Superonline has been noted for the successes it has achieved
in a short period of time, and is the first Turkish
telecommunications company to receive this most prestigious
international award and be inducted in to the Hall of Fame.

Founded by Harvard University professors Dr. Robert S. Kaplan and
Dr. David P. Norton - two of the most important consultants and
thinkers in the field of management and strategy - Palladium
Executing Strategy honours the companies which adopt a strategy
focused organization and achieve the most successful results in
executing strategic plans with the Hall of Fame award, also known as
the Oscar of Strategy Management.

Turkcell Superonline is the sole representative from Turkey this
year among the 15 companies deemed worthy of this award, which has
been given to the world's leading private and public institutions
since 2000. The award ceremony, attended by the most successful
companies in strategy management, was held on Tuesday, October 29 in
Boston. Turkcell Superonline CFO Onder ?enol received the award on
behalf of the company.

Turkcell Chief Finance Officer Onder ?enol said that, "Studies
have shown that many organizations have difficulties in executing
strategies and have even failed at executing them. According to a
survey by Fortune, less than 10% of strategies can be effectively
executed. Turkcell Superonline has been deemed worthy of the Strategy
Management Oscar for its success in effectively executed strategies
that were planned on paper. We started off 5 years ago to gain
competitive advantage and make a difference in the market as a
company with aggressive strategic and financial goals.
Strategy-focused management gave us a clear framework and tool to
reach our goals. When we consider our situation today, we can see
that we have successfully managed and executed our strategy for
strong growth and competitive advantage. We have reached a point
where we are adding value to both our company and our country. Now we
are maintaining the same approach when making our medium-term plans.
We are going down a road that will support the sustainability of our
success and bring us from good to perfect."

Dr. Robert S. Kaplan stated: "Having shared their experiences with
us, Turkcell Superonline have answered some of the questions we are
often asked: "Can start-up companies win this award?" Having been
founded 10 years ago, Turkcell Superonline has turned in to a
world-class company and has received this award thanks to strategies
implemented since 2008. In my opinion, the change in Turkcell
Superonline is a reflection of the change in Turkey."

About Hall of Fame Award

The Palladium Balanced Scorecard Hall of Fame Award is given to
successful organizations that execute strategy-focused organizational
models and combine these models with successful performance outcomes
and competitiveness. Hundreds of applications from all over the world
are evaluated by experts. The final eliminations are made by Robert
Kaplan and David Norton, Palladium Executive Strategy founders and
two of the world's most important management and strategy
consultants. The successful practices of award-winning organizations
are shared with readers of Harvard Business Review, a reference in
the field of business management and strategy management.

What is "strategy-focused organization"?

Strategy-focused Organization is an approach where strategic
changes are implemented by high-level leaders, strategies are
translated into operational terms and concepts, business units are
aligned with strategies, strategies become everyone's daily job/task,
and strategies are managed as a continuous process. These methods,
developed by Robert Kaplan and David Norton since 1996, are known as
the world's leading strategy management framework.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey, with 34.7 million subscribers as of June 30, 2013. Turkcell
is a leading regional player, with market leadership in five of the
nine countries in which it operates with its approximately 69.5
million subscribers as of June 30, 2013. It was one of the first
among global operators to have implemented HSPA+. It has achieved up
to 43.2 Mbps speed using the Dual Carrier technology, and is
continuously working to provide the latest technology to its
customers. Turkcell Superonline, a wholly-owned subsidiary of
Turkcell, is the one and only telecom operator to offer households
fiber broadband connection at speeds of up to 1,000 Mbps in Turkey.
As of June 30, 2013, Turkcell's population coverage is at 99.35% in
2G and 85.43% in 3G. Turkcell reported a TRY2.9 billion (US$1.5
billion) revenue with total assets of TRY19.6 billion (US$10.2
billion) as of June 30, 2013. It has been listed on the NYSE and the
ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at http://www.turkcell.com.tr

For further information please contact Turkcell

Filiz K. Tuzun
Director of Group Corporate Communication
Tel: + 90-212-313-2304
Email: filiz.karagul@turkcell.com.tr

Cem Tanir
International Media Relations Manager
Tel: +90-212-313-2327
Email: cem.tanir@turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

Photo:
http://photos.prnewswire.com/prnh/20131107/649899

ots Originaltext: Turkcell Superonline
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