Haifa Group Introduces a Mobile App Supporting Growers' Fertigation Practice

Haifa, Israel (ots/PRNewswire) -

FertiMatch app assists growers in calculating and preparing
fertilizer solutions for Fertigation

HAIFA Group (http://www.haifa-group.com), the global supplier of
potassium nitrate for agriculture and industry, and specialty plant
nutrients, today announced another enhancement of its water soluble
nutrition product line with the release of "FertiMatch", a mobile app
for calculating the desired composition for Fertigation.

(Photo: http://photos.prnewswire.com/prnh/20131218/658739 )

The FertiMatch app helps the grower determine the right amount of
fertilizers needed for a desired composition. The grower inserts
details regarding his Fertigation control head, chooses a reference
element and concentration and the fertilizer (Haifa or other). The
output provides the fertilizer quantity needed and the concentration
of elements in the irrigation water.

FertiMatch runs on iOS (iPhone http://bit.ly/1ffCGVT, iPad
http://bit.ly/1f3uebz) and Android (http://bit.ly/1cy7Bc4). Soon it
will be available for Windows phone.

"With FertiMatch we make the task of calculating the amount of
fertilization a simple process. Offering this auxiliary tool through
mobile devices ensures that it can be accessed by anyone who needs it
directly, anytime, anywhere," said Yoav Ronen, Haifa Group Water
Soluble Marketing Manager.

FertiMatch joins Haifa growing mobile application store. The store
already includes FloraMatch(TM) [http://www.haifa-group.com/knowledge
_center/expert_sofwares/floramatch ] that plans controlled release
nutrition for professional nurseries and the recently launched Haifa
mobile Website.

The mobile website provides mobile users with instant and friendly
access to Haifa's Agriculture Knowledge Sharing website optimized for
smartphones and tablets. The content-rich mobile website offers
immediate access to important information growers and agri
professionals need while on the go.

"The addition of these applications to our portfolio is one more
expression of our ongoing commitment to support growers to improve
their practice and maximize their crop yield and quality. It is
another realization of our 'Farmer's Mind' value proposition," said
Ron Seligmann, Chief Agronomist & Knowledge Manager.

About Haifa Group

Haifa Group is an Israel-based multinational corporation and a
global leading supplier of potassium nitrate for agriculture and
industry, specialty plant nutrients and food phosphates. Renowned for
its pioneering spirit and innovative solutions, Haifa was founded in
1966 by the Israeli government and under private ownership since
1989. Haifa's global operations span in over 100 countries across 5
continents with 12 subsidiaries and 3 production plants.

http://www.haifa-group.com

Media Contact:
Smadar Raban
Marketing Communication
Haifa Group
Tel: +972-54-4849959
e-mail: smadar.raban@haifa-group.com

Commercial Contact:
Yoav Ronen
Water Soluble Marketing Manager
Haifa Group
Tel: +972-54-6756673
e-mail: yoav.ronen@haifa-group.com

Photo:
http://photos.prnewswire.com/prnh/20131218/658739

ots Originaltext: Haifa Group
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