SATTE 2014 Welcomes a Power Packed Year for the Travel Industry

New Delhi (ots/PRNewswire) -

- Maintaining its position as South Asia's leading B2B travel
trade event, SATTE 2014 has recorded ground breaking numbers of
quality exhibitors and buyers enthused about the event

SATTE has always been a vital part of the Indian tourism industry
and is recognised as the most sought-after B2B travel and tourism
event in South Asia. This year, SATTE has recorded an overwhelming
participation of several Indian and global players, each visiting the
event with high expectancy from the event and its offerings. Buyers
and sellers continue to flock in, with their enthusiasm and support,
fuelling a surge of first-time visitors and exhibitors as well.

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ivu.com/mnr/64181-SATTE-2014-power-packed-year-for-travel

Dubai - Department of Tourism and Commerce Marketing (DTCM) has
gradually built their presence at SATTE and continue to expect larger
inflow of buyers. Carl Vaz, Director (India), DTCM said, "SATTE is a
must attend for Dubai and we are pleased to be associated with the
event over the last seven years." Manoharan Periasamy, Director,
Tourism Malaysia, believes SATTE is the right platform where the
tourism board can update and equip the travel agents in India with
all the relevant information they need to market Malaysia to their
customers.

Echoing his sentiments Jay Gray, Vice President, Global
Partnership Development, Brand USA said that they are confident that
their participation in the event will make a constructive and
long-term impression. Brand USA will also develop a series of
activities during the travel fair to further strengthen tourism
marketing efforts in the region. At SATTE 2014, the Tourism Authority
of Thailand (TAT) is looking forward to building business relations
with prospective buyers and partners. "SATTE is one of the best
arenas for buyers and sellers to mingle and discuss business
opportunities. We are looking forward to have a long-term association
with the event," said Runjuan Tongrut, Director, TAT New Delhi.

A number of SATTE's key exhibitors including Kerala, Goa,
Maharashtra, Turkey, Seychelles and Bhutan, Kenya, among others, have
increased their stall size considerably, reiterating SATTE's
importance as a great B2B platform. "Participating at SATTE has
always been a very important part of Goa's marketing and promotional
plans. We see the tourism event as an opportunity to network with
international clients as well as domestic tour operators and travel
agents," opined Dilip Parulekar, Tourism Minister of Goa. Jagdish
Patil, Managing Director, Maharashtra Tourism Development Corporation
(MTDC) views SATTE as the perfect platform to educate international
buyers and increase footfall to the destination. "We want to showcase
the various facets of our state to the international market and SATTE
is a great channel through which we can educate the trade," he
stated.

For the first time, VisitBritan, Zambia, Bangladesh, Lavasa
Corporation, Gold Coast Tourism, Taiwan Tourism Board, Singapore, Sri
Lanka, among many others will showcase their tourism profile in India
through SATTE. First-time participants VisitBritain have placed their
faith in SATTE and hope to yield excellent results post the event.
Lavasa Corporation, who will also be participating for the first
time, plans to position Lavasa as preferred weekend and MICE
destination through SATTE. "We are looking forward to SATTE in
January and are very keen on meeting quality buyers who will help us
leverage the business. Through the travel event, we want to be the
leading destination among the domestic market," said Rajiv Duggal,
Senior Vice President - Tourism, Hospitality & Leisure, Lavasa
Corporation.

SATTE also continues to receive the support of international
organisations and governing bodies, including World Tourism
Organisation (UNWTO) and leading tourism associations of India such
as the Travel Agents Association of India (TAAI), Indian Association
of Tour Operators (IATO), Travel Agents Federation of India (TAFI),
Enterprising Travel Agents Association (ETAA), Association of
Domestic Tour Operators of India (ADTOI), IATA Agents Association of
India (IAAI) and Outbound Tour Operators Association of India
(OTOAI), to name a few. Taleb Rifai, Secretary-General, UNWTO
commends SATTE for providing an indispensable platform for the global
tourism and travel sector to network, exchange views and impressions
on current affairs, and to strengthen their business ties. "SATTE
acts as a tourism driver for the Indian travel and tourism industry,"
Rifai added.

Sharing similar sentiments, Subhash Goyal, President, IATO opined,
"Over the years SATTE has given the Indian and Asian tour operators,
hoteliers, State Tourism Boards, airlines etc. a unique opportunity
to showcase their products to foreign and local buyers."

According to Iqbal Mulla, President, TAAI, "SATTE has been a game
changer for the Indian travel and tourism industry. We are very
pleased to be associated with a show of this stature and will
continue to support SATTE." Naveen Advani, President, ETAA, further
shared that, through SATTE, the travel industry has benefitted in a
large way as the quality of participants, be it buyers or sellers,
keeps getting better as each year passes. "SATTE is the largest and
most well organised travel trade fair in South Asia and has brought
enormous benefits to the members of ETAA," Advani said.

SATTE Mumbai, the companion event that caters to the Western
region of India, will be held at Nehru Centre Mumbai on 3-4 February,
2014.

About UBM India

UBM India is a subsidiary of UBM plc, which is the second largest
independent exhibition organiser in the world. It is the largest
trade exhibition organiser in India, responsible for 26 exhibitions
in different locations across the country. The company is also
involved in the organisation of conference programmes throughout
India and in the publications of trade journals and magazines.

Media Contact:
Teena Sainani
Email: teena.sainani@ubm.com

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