E-reputation: Altran Launches a Global Campaign to Share the Five Rules of the Social-Networks' Code of Conduct

Paris (ots/PRNewswire) -

Who controls your e-reputation? To address what has now become a
critical issue, the Altran group has launched "Master your reputation
[http://masteryourreputation.altran.com/en ]", a large-scale campaign
designed to raise the awareness of its 20,000 Innovation Makers[1]
around the world, as well as young graduates to the importance of
efficiently managing their image on the internet and in particular on
the social networks.

(Logo: http://photos.prnewswire.com/prnh/20130408/607421 )

(Logo: http://photos.prnewswire.com/prnh/20140122/666463 )

The aim of this offbeat campaign is to promote the proper code of
conduct to follow on the internet and to draw attention to the risks
attached to mismanaged internet exposure. By way of an amusing test,
[http://masteryourreputation.altran.com/en/testez-vous ] internet
users can check their level of knowledge and vigilance in terms of
e-reputation. The campaign also presents the 5 rules
[http://masteryourreputation.altran.com/en/les-5-regles ] shared by
Altran that internet users should know and respect in order to master
their image, and, as such, their reputation.

"The best solution to protect one's internet image from being
tainted is to control it!" commented Frederic Fougerat, Altran group
Vice-President Communications and Master Cat [http://masteryourreputa
tion.altran.com/en/testez-vous/result/5/vous-etes-master-cat ]. "As
the global leader in the field of innovation, Altran sought to
develop an innovative way to share the proper code of conduct for
using the internet."

The campaign's dedicated website
http://masteryourreputation.altran.com/en provides an introduction on
e-reputation and a test that visitors can take to evaluate their
knowledge of the web and determine the "lolcat" that corresponds to
their specific profile. All content is based around the five rules
that are central to the campaign's underlying message and which will
enable internet users to better manage their image: "The net never
forgets", "Better safe than sorry", "Think public", "Be
professional", and "Build your personal branding".

"Master your reputation" differs from any theoretical or academic
approach; the campaign comprises on-line and off-line support systems
in all of the Group's twenty operating countries. The viral impact is
guaranteed by the numerous sharing options available and the
possibility for visitors to appropriate the visual elements, notably
those related to their lolcat profile, as determined by the test.

The dedicated site - the nerve centre of the campaign - and the
numerous additional components (teaser, video, leaflets, banners,
posters, Facebook covers, etc.) were designed by Content Design Lab,
a young French graphics-design company.

http://www.altran.com

1. Employees of the Altran group

Photo:
http://photos.prnewswire.com/prnh/20130408/607421

http://photos.prnewswire.com/prnh/20140122/666463

ots Originaltext: Altran
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Press contact: Léonore Cousin
+33(0)1-46-41-72-10, press@altran.com