Saxo Bank Launches Ground-breaking New Portal Combining Social Features with its Award-winning Trading Platform

Hellerup, Denmark (ots/PRNewswire) -

A new online social trading community for serious investors,
TradingFloor.com, was revealed in beta today by Saxo Bank in
Copenhagen. The new portal enables traders around the world to share
their trades with peers and transforms trading into a social
experience.

Saxo Bank's co-founders and co-CEOs Kim Fournais and Lars Seier
Christensen said in a joint statement:

"We want to set free the peer-to-peer power of traders around the
globe by enabling them to connect online with experienced and
like-minded investors who are tired of input from salespeople from
traditional banks."

On the new site, live now at beta.tradingfloor.com, investors can
share their trades in a community where all performance data is
verified so traders can be sure of the performance of the people they
choose to follow or copy. Saxo Bank, the Denmark-based online trading
specialist, is the first major player in the financial world to move
into multi-asset online social trading.

Kim Fournais and Lars Seier Christensen believe it may be a game
changer:

"Having revolutionised online trading as a first mover in 1998, we
now want to democratise access to trading and fund management by
opening up the otherwise closed world of trading. We are now enabling
investors to share their trades openly, interact with each other,
post comments and strategies, discuss ideas, follow and copy each
other. We believe that this may radically change how investors will
go about trading FX, CFDs, options, futures, bonds and equities in
the future, making trading a social experience.

"At the new TradingFloor.com, you can see what the best
participating traders are doing with their own money in any asset
class of your choice. We are deliberately only featuring real traders
with real accounts trading their own money to ensure a social trading
community of serious investors," Kim Fournais and Lars Seier
Christensen added.

The new TradingFloor.com also features a range of valuable content
for traders, such as market news and views, data, insights and trade
ideas from Saxo Bank's research teams and VIP authors. A real-time
trade stream will reveal the current market sentiment. Britain's
award-winning ITV News correspondent Angus Walker has joined Saxo and
will, along with former Bloomberg and BBC World anchor Owen Thomas,
front the portal's on-demand TV channel by reporting from Saxo Bank's
own trading floor.

Embedded video links

Interviews with Co-CEO and Co-founder Kim Fournais and others: htt
p://video.saxobank.com/secret/9207676/eaad2f662035e0b6a2baf9748d90488
e

The story behind Beta.TradingFloor.com: http://video.saxobank.com/
secret/9207677/920a1180efe25bf9d912d88cd5c3a60c

About Saxo Bank

Saxo Bank is a leading online trading [http://www.saxobank.com/fo
rex?csref=b1744_Link_boilerplate_pressrelease ] and investment
specialist, offering private investors and institutional clients a
complete set of tools for their trading and investment strategies.
Its financial community portal, TradingFloor.com
[https://beta.tradingfloor.com ], is the first multi-asset social
trading platform. A fully licensed and regulated European bank, Saxo
Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures,
Options and other derivatives on our award-winning SaxoTrader
platform, accessible on PC
[http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet
[http://www.saxobank.com/trading-platforms/saxowebtrader ]s or
smartphone
[http://www.saxobank.com/trading-platforms/saxotrader-apps ]s through
a single account and available in more than 20 languages. The
platform is white-labelled by more than 100 major financial
institutions worldwide. Saxo Bank also offers professional portfolio
and fund management as well as traditional banking services through
Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in
Copenhagen and has offices in 25 countries throughout Europe, Asia,
the Middle East, Latin America, Africa and Australia.

ots Originaltext: Saxo Bank (Switzerland) SA
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Media enquiries: Kasper Elbjørn, Head of International
Communications, +45 3065 4300, press@saxobank.com. Rune Bech, Chief
Digital
& Communications Officer, +45 23 11 99 99, rbe@saxobank.com