Bank Founders Show Behind-the-scene Footage of Life at Saxo Bank

Hellerup, Denmark (ots/PRNewswire) -

This week, Saxo Bank is unveiling a behind-the-scenes campaign to
show day to day life inside the Copenhagen-based online trading and
investment bank.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign

In a new global campaign, called "Number one. Just like you", the
founders and joint CEOs of Saxo Bank, Kim Fournais and Lars Seier
Christensen, will launch a series of videos showing unseen and
authentic everyday processes inside the Bank. With unprecedented
access to the heart of the Bank, the highly respected film director,
Kasper Torsting, has followed the two founders of Saxo Bank for the
past 4 months to see firsthand life inside the Bank.

More than five years after the global financial crisis, banking
industry bosses remain deeply unpopular but Saxo Bank chose to use
its two founders and CEOs to honestly and authentically capture the
daily lives of the two people who embody the Saxo Bank ethos.

The campaign launching this week will show un-staged footage of
life inside Saxo Bank including the two founders' continued pivotal
role in product development and client relationships. It also
features the team behind the Bank's award-winning trading platform
and products, as well as the two founders' daily interaction with
customers.

Henrik Lykkesteen, Head of Global Marketing, comments: "As an
online trading and investment bank, transparency is at the heart of
everything we do. We wanted the filming to be a genuine reflection of
life at Saxo Bank and the way we interact with clients and develop
new products. The stories and events of this campaign are all
authentic. We believe it's the best way to build trust and long term
relationships with our clients and to tell Saxo Bank's story to a
broader audience."

Henrik added, "It's the first time we have aimed to do an
integrated campaign that uses all platforms and channels
simultaneously. The campaign is a step away from traditional
financial communications. We wanted to move away from the tired and
generic financial marketing that is perhaps synonymous with this
industry, solely based on endless numbers, facts and product specs.
Instead, we are being fully transparent about who we are and what we
do and conveying those key facts into our messaging through real-life
stories, which we believe is an industry first."

Kasper Torsting is a skilled documentary maker, widely known for
his involvement with the award-winning movie Armadillo, an upfront
account of growing cynicism and adrenaline addiction in young
soldiers in Afghanistan.

About Saxo Bank

Saxo Bank is a leading online trading [http://www.saxobank.com/fo
rex?csref=b1744_Link_boilerplate_pressrelease ] and investment
specialist, offering private investors and institutional clients a
complete set of tools for their trading and investment strategies.
Its financial community portal, TradingFloor.com
[https://beta.tradingfloor.com ], is the first multi-asset social
trading platform. A fully licensed and regulated European bank, Saxo
Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures,
Options and other derivatives on our award-winning SaxoTrader
platform, accessible on PC
[http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet
[http://www.saxobank.com/trading-platforms/saxowebtrader ]s or
smartphone
[http://www.saxobank.com/trading-platforms/saxotrader-apps ]s through
a single account and available in more than 20 languages. The
platform is white-labelled by more than 100 major financial
institutions worldwide. Saxo Bank also offers professional portfolio
and fund management as well as traditional banking services through
Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in
Copenhagen and has offices in 25 countries throughout Europe, Asia,
the Middle East, Latin America, Africa and Australia.

Link to films

http://www.saxobank.com/one

Hash tags

#no1justlikeyou #saxobankcampaign #integratedmarketing

Video:
http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign

ots Originaltext: Saxo Bank (Switzerland) SA
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Media enquiries: Kasper Elbjørn, Head of International
Communications, +45-3065-4300, press@saxobank.com.