Worldhotels welcomes first branded hotel in Milan: Worldhotel Cristoforo Colombo

Frankfurt (ots) - Worldhotels is announcing another addition to
its growing portfolio of branded hotels: Worldhotel Cristoforo
Colombo Milan is the first hotel in the city - and with the
Worldhotel Ripa Roma - the second in Italy to carry the Worldhotel
name. The hotel relies on Worldhotels' global exposure and the
group's commercial strength to maximise its international business.

Worldhotel Cristoforo Colombo is located in the heart of the city,
right on Corso Buenos Aires - one of Milan's most frequented shopping
streets - and offers 119 recently refurbished guest rooms,
state-of-the-art meeting facilities, its exclusive Hado SPA and the
renowned L'Uovo di Colombo restaurant.

With this high-quality addition, Worldhotels is strengthening its
presence in Milan, where it currently represents five hotels, all
true ambassadors of authentic Italian hospitality. The group sees
great potential for growth in Italy and aims to expand its portfolio
in other key destinations in the country.

"Worldhotel Cristoforo Colombo perfectly complements our strong
base of hotels in Milan and Italy", says Robert van der Graaf,
Regional Vice President Full Licence EMEA at Worldhotels. "We are
looking forward to working closely with the hotel to deliver maximum
results, and as a consequence, also support the entire destination."

Antonio Viscardi, Owner of Worldhotel Cristoforo Colombo, adds:
"We were looking for a strong partner in the upscale segment, who
could strengthen our position in the international market, without
interfering into our day to day operations. Worldhotels' unique
branding solution was the perfect fit. It allows us to capitalise on
the group's strong brand recognition and exposure, while leaving us
full freedom to operate in line with our own strategies."

Worldhotels' unique branding solution is an ideal alternative to
standard franchise contracts. The fee structure for this model is
extremely competitive as it is based purely on brand performance in
total room revenue delivery. It is therefore the perfect solution for
owners of upscale and luxury hotels looking for maximum commercial
support, highest feasible returns and least possible operational
restrictions. Of the group's portfolio of almost 500 hotels
worldwide, already 20 are fully branded under the Worldhotels
identity, two of them in Italy: Worldhotel Ripa Roma in Rome and
Worldhotel Cristoforo Colombo in Milan.

Media contact:
Veronika Bahnmann
Worldhotels
+49 (0) 69 660 56 - 259
vbahnmann@worldhotels.com