Longines - Baselworld 2014

Saint-Imier, Switzerland (ots) - Discover the five collections
that Longines is presenting for Baselworld 2014: the Longines Elegant
Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine,
The Longines Column-Wheel Single Push-Piece Chronograph and The
Longines Heritage 1935.

Since its earliest days, Longines has always focused on elegance.
This quality can be found not only in its products but also in its
communication, with the now famous slogan "Elegance is an attitude".
So it comes as no surprise that the brand is now launching the
Longines Elegant Collection, which comprises models that are the
perfect embodiment of the classical design and sleek lines typical of
Longines timepieces. Available in three sizes and fitted with
self-winding, mechanical movements, these watches offer a broad
choice of dials, each presenting its own definition of elegance.
http://mediacenter.longines.com/products/details.aspx?ida=1&idc=88

This year, Longines celebrates the 60th anniversary of the filing
of the patent for its "Conquest" brand. To mark this occasion, the
Swiss watch company is launching its Conquest Heritage 1954-2014, a
selection of timepieces based directly on the very first Conquest
watches. Available in steel, yellow gold or rose gold, these models,
issued in limited series, boast the same dials that made the name
"Conquest" famous among the general public. And just like the
original versions, the case back of these commemorative pieces is
decorated with a gold and enamel medallion, the "gold seal of
Longines quality".
http://mediacenter.longines.com/products/details.aspx?ida=4&idc=87

Longines is celebrating the year of the horse with an exceptional
creation, a rose gold pocket watch whose back cover is decorated with
a horse flying over a jump. This model is a re-issue of a metal
pocket watch dating from 1927 which is currently on display in the
Longines Museum. Given the name of Longines Equestrian Lépine, this
new product is a tribute to a noble animal that has fascinated man
from time immemorial. Imposing and proud, the horse embodies prestige
as well as elegance and performance - two of the core values of the
Swiss watch brand known by its winged hourglass logo.
http://mediacenter.longines.com/products/details.aspx?ida=4&idc=86

The Longines Column-Wheel Single Push-Piece Chronograph models
take their inspiration from the rich history of the brand with the
winged hourglass logo. Fitted with an exclusive Longines movement,
they recall the very first chronograph wristwatches created by the
brand. These models are found in three different versions, in steel
or in rose gold. Their white dials are adorned with black numerals
and a red twelve that matches harmoniously with the blued hands. The
fluted crown, in which the push-piece is inserted, completes the
traditional aesthetic design of these timepieces.
http://mediacenter.longines.com/products/details.aspx?ida=4&idc=83

The Longines Heritage 1935 is based on a timepiece originally
created for aviators but which went on to prove highly popular among
the general public. With its cushion-shaped steel case and fluted
crown, this model has an original look that evokes the timepiece on
which it is based. As is typical of watches intended for use in
aviation, the matt black dial is decorated with large white Arabic
numerals and is coated with Super-LumiNova®.
http://mediacenter.longines.com/products/details.aspx?ida=4&idc=84

About Longines

Longines has been based at Saint-Imier in Switzerland since 1832.
Its watchmaking expertise reflects a strong devotion to tradition,
elegance and performance. Longines has generations of experience as
official timekeeper of world championships and as partner of
international sports federation. Known for the elegance of its
timepieces, Longines is a member of the Swatch Group Ltd, the World's
leading manufacturer of horological products. With the winged
hourglass as its emblem, the brand has outlets in over 130 countries.

For further information please contact:
Longines International Public Relations
2610 Saint-Imier, Switzerland
David Auberson,
International PR & Web Manager,
david.auberson@longines.com,
+41 32 942 55 05
publicrelations@longines.com
www.longines.com