Lowe Roche Advertising Takes Gold in New York for Groupe Média TFO's Repositioning Campaign

Toronto (ots/PRNewswire) -

The advertising campaign "La je-ne-sais-quoi télé" created by Lowe
Roche Advertising on behalf of Groupe Média TFO [http://www3.tfo.org
] won top honours in the Government & Non-Profit category at the
David Ogilvy Awards held in New York March 25th. Every year, the
Advertising Research Foundation (ARF) holds one of the most rigorous
competitions to attract and reward internationally recognized brands,
such as Coca-Cola, ESPN, Revlon and Guinness, to name but a few.

The award represents a special acknowledgement for Groupe Média
TFO and its advertising agency Lowe Roche. "We are very proud of Lowe
Roche's creative work and particularly happy that our critically
acclaimed advertising efforts have led to record levels in terms of
audience growth. In an ultra-competitive market in which media is
undergoing a profound transformation, the outstanding results of our
educational content confirm the relevance of our actions. We wish to
congratulate the creative and planning teams at Lowe Roche who
develop original, intelligent and winning campaigns!" stated Pascal
Arseneau, Senior Director of Marketing at Groupe Média TFO.

The David Ogilvy Awards, named after an advertising legend, reward
creative use of research in advertising development. "Organizations
that set themselves apart are those that can anticipate their
clients' needs, that can adjust quickly and that use innovative
production and advertising methods," added Glenn O'Farrell, President
and Chief Executive Officer. The competition fosters campaigns that
show a good understanding of how market intelligence can be used to
create strong campaigns that translate into increased operating
results and brand loyalty.

The video file that was presented to the Advertising Research
Foundation can be viewed here: Groupe Média TFO " Je-ne-sais-quoi
Tele " [https://www.youtube.com/watch?v=oytwwWRBcNg&list=PLR9VfaSINE
gm9Ts8jUwvuEnEvrELBjB5C&feature=share&index=12 ]

About Groupe Média TFO

Groupe Média TFO is a public educational organization that
distributes award-winning French-language educational and cultural
media content, as well as associated complementary contents tailored
to the needs and aspirations of their target audiences. In this
spirit, TFO contributes to the civic and cultural enhancement of the
Francophone community of Ontario, and makes its contents available on
a wide range of multimedia platforms. Based in Toronto, TFO is the
largest producer and broadcaster of French-language educational
products in Canada.

For further information:

Touria Karim
Chief of communications
Groupe Média TFO
tkarim@tfo.org
+1-416-968-8225

ots Originaltext: Groupe Média TFO
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