Fi Asia-China to Welcome the Global Food Industry to Shanghai this Month

Amsterdam (ots/PRNewswire) -

- China's most important gathering of food and beverage industry
professionals

China's leading nutritional ingredients event, Food ingredients
(Fi) Asia China, Health ingredients (Hi) and Natural ingredients
(Ni), will take place this month, June 26-28 2014 in Shanghai, China.
This is the premier event in China offering food & beverage
manufacturers and producers the opportunity to find new suppliers and
source health and natural ingredients.

(Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

China is set to become the largest market for food and beverage
ingredients in 2014, overtaking the US. The market will consume 87
million tonnes of food and beverage ingredients over the next 5
years, with 75% expected to come from commodity ingredients. Value
added ingredients such as flavours and artificial sweeteners are also
projected to perform well in China, especially health focused
ingredients. With rising health awareness, China's health food and
nutritional supplement market value is estimated at over RMB 600
billion, expected to grow. In its 12th '5-Year Development Plan for
the Food Industry', it is projected that by 2015 the output value of
China's health food industry will reach RMB 1 trillion, with an
average annual growth of 20%.

To capture these market trends, Fi Asia-China will return to
Shanghai with 6 co-located shows, enlarged to 17 halls of the SNIEC
(Shanghai New International Expo Center). With over 3,000 exhibitors
across the show, this is the highest quality exhibition in China
focusing on the food & beverage ingredients, nutraceuticals and
pharmaceutical industries. The show has serviced the Chinese market
for 15 years and will continue to create a global meeting place for
food professionals to source the ingredients they need, learn about
the latest innovations and challenges faced by the industry and
develop their business network. The 2013 edition was attended 41,727
visitors, 36% more than the previous year, with international
visitors from 66 various countries.

Fi Asia-China is co-located with CPhI China, the world's largest
ingredient tradeshow for the pharmaceutical industry, and visitors
have free access to this exhibition along with 5 other co-located
shows. The Starch Exhibition has been newly introduced for 2014, and
will be the only international expo for starch in China. The food
ingredients section has been enlarged to 2 halls with Health
ingredients (Hi) and Natural ingredients (Ni) pavilions, returning
with Healthplex & Nutraceutical China (HNC), providing direct access
to the industry's most innovative finished products. Expo FoodTec
will showcase food machinery, packaging, and technology innovations
in the food and beverage industry.

Visitors to the event will have the opportunity to take a free,
guided Nutrimarketing Innovation Tour on key topics, or a self-guided
Leatherhead Discovery Tour using a guided trail around the show
floor. The new Buyer's Programme feature will also allow visitors to
submit their product requests to the organisers who will aim to make
a match with an exhibitor onsite. The global buyers meeting
(face-to-face match making) at Fi Asia-China provided by 21Food will
help international buyers build up business relationships with
Chinese suppliers. The 2014 Ringier Technology Innovation Awards will
honour companies for their contributions to energy conservation and
environment protection, with winners presented on 27 June and their
products displayed in the nearby New Product Zone throughout the
show. Visitors to the show can download the official Fi Asia-China
mobile app for free, to help plan meetings, post to the news feed and
find all the show information.

We at UBM Live expect the 2014 edition to be the best to date,
with 17 halls and 6 co-lcoated events occupied at SNIEC. Leading
companies such as Kraft Foods, Nestle, PepsiCo, SUNTORY, Coca Cola
and Lotte have representatives attending, and over 51,000
professional visitors are expected to attend, representing a
worldwide audience from over 100 countries. Registration for the
event is still open but is closing on June 17th at
http://www.fi-asia-china.com. Potential visitors who miss this
deadline can still attend the event and register for free onsite.

Fi Asia-China is presented by the organisers of key events, Food
ingredients (Fi) Asia and Food ingredients (Fi) Europe, part of the
Fi Global portfolio.

About Food ingredients Global - the trusted route to market since
1986

Food ingredients was launched in Utrecht, The Netherlands, in
1986. Its portfolio of live events, publications, extensive data,
digital solutions and high-level conferences, are now established
throughout the world and provide regional and global platforms for
all stakeholders, in the food ingredients industry. Over 500,000
people have attended our shows over the years with billions of Euros
worth of business created, as a result. With over 25 years of
excellence, our events, digital solutions and supporting products,
deliver a proven route to market, with a truly global audience. For
more information about the Food ingredients Portfolio please visit:
http://www.foodingredientsglobal.com/europe

About the Organiser

UBM Live connects people, and creates opportunities for companies
across five continents to develop new business, meet customers,
launch new products, promote their brands and expand their markets.
Through premiere brands such as Fi, NuW, MD&M, CPhI, IFSEC, TFM&A,
Cruise Shipping Miami, the Concrete Show and many others, UBM Live
exhibitions, conferences, awards programs, publications, websites,
training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.
UBM Live is a division of United Business Media , a leading global
B2B media provider with 6,500 staff in 40 countries. Incorporated in
1918 as United Newspapers Limited, we live by the motto: "We explore,
we exceed, you excel."

For more information about UBM Live, please visit:
http://www.ubm.com.

Photo:
http://photos.prnewswire.com/prnh/20130723/629764-a

ots Originaltext: UBM Live
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further press enquiries or for photographs: Sarah Kenny,
Marketing Executive, UBM Live, De Entree 73 Toren A, 1100 AS
Amsterdam, The
Netherlands, Phone: +31(0)20-409-9543, Sarah.kenny@ubm.com