Microsoft Chooses ADAM Software for its New Global DAM Infrastructure

Ghent, Belgium And New York (ots/PRNewswire) -

ADAM Software to power CloudDAM - Microsoft's new global DAM
infrastructure

ADAM Software has been chosen by Microsoft due to the robustness
and scalability of its DAM solution, the openness of its API, and its
proven capabilities in the most demanding enterprise environments.

ADAM Software, a leading Digital Asset Management (DAM) and
Product Content Management (PCM) software provider, today announced
that it has been chosen to provide the backbone for CloudDAM - a new
global DAM platform being deployed by Microsoft and its subsidiaries
worldwide.

CloudDAM is a cloud-based, scalable and extensible DAM platform
that will enable the centralization of Microsoft's marketing digital
assets, and is expected to result in cost efficiencies of up to 30%
related to: digital asset reuse and multiple technology platform
consolidation; security/legal compliance; increased flexibility in
digital asset formats enabling cross-channel distribution; increased
go-to-market agility; and a solution laying the foundation for
marketing automation.

CloudDAM will act as Microsoft's authoring and publishing portal
for assets accessible internally and externally, and enable
management of both work in progress and finished assets across all
languages and locales. DAM is also one of the core components of
Microsoft's Marketing Automation framework, enabling an end-to-end
automated process across Marketing Planning and Operations, Customer
Experience and Lifecycle Automation.

To meet Microsoft's requirements for CloudDAM, the ADAM Software
platform will scale organically to onboard all the company's brands
over time. It will also incorporate workflow and collaboration,
integrate with key Microsoft technologies such as SharePoint and run
on the Microsoft Azure Cloud infrastructure to provide 'DAM as a
Service' capabilities. Together with its partner Accenture and system
integrator STYLELABS, ADAM Software was chosen by Microsoft due to
the robustness and scalability of its DAM solution, and the openness
of its API (application programming interface).

"ADAM Software provides the ideal solution to the digital asset
management needs of major corporations such as Microsoft," says Erik
Larson, Managing Director at Accenture. "The scale, complexity and
integration requirements of the CloudDAM platform are immense, and
the fact that ADAM Software has already proven its robustness in
comparable environments was a key factor in its selection by the
company."

"It's well known that our mission is to enable customers to unlock
the power of information to improve their business performance," says
ADAM CEO Pieter Casneuf. "Our agreement with Microsoft is the latest
in a series involving Fortune 500 and other major international
companies, examples of which include AstraZeneca, Delhaize, IKEA,
Nickelodeon and Ubisoft. It is therefore further confirmation of our
ability to meet the requirements of customers with the most
challenging digital asset management needs."

About ADAM Software

ADAM Software makes marketing easier. From content creation to
great customer experience, our technology simplifies and improves
every aspect of the marketing cycle.

More info: http://www.adamsoftware.net

ots Originaltext: ADAM Software
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Jan Dejosse from ADAM Software, Tel.: +32-9-381-63-36
E-mail: Jan@adamsoftware.net