EANS-News: Wolford Aktiengesellschaft / Mario Testino for Wolford (with photo)

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Marketing

Press release

Mario Testino for Wolford

- Top international fashion photographer gives Wolford a new spirit
- Wolford classic pieces and top innovations sensually interpreted
- Emotional, impactful imagery strengthens the brand's image

Bregenz/Vienna, 2014/07/07 - Top international fashion photographer
Mario Testino is giving new spirit to the visual language of Wolford
starting in July 2014. His images evoke the essence of an emotive,
self-confident femininity that is sensual and aesthetic whilst being
stylish and provocative. Selected classic styles of Wolford hosiery
and top innovations as well as lingerie and bodysuits flatter the
feminine figure like a second skin while emphasizing the unique
beauty and attraction of the modern woman. Testino's photographs
create a unique visual synergy of product and personality and will be
presented worldwide in Wolford boutiques, at trade partners, in
advertisements, videos and social media channels.

"We're really excited for our partnership with Mario Testino, who is
such an internationally renowned fashion photographer. The new visual
language will significantly strengthen the emotional presence of the
Wolford brand, inspiring our customers worldwide", says Axel Dreher,
Wolford board spokesman. For Wolford, this cooperation is a major
step in the strategic refocusing of the company, embracing its roots
and placing the product emphasis on exclusive hosiery, lingerie,
bodysuits and select clothing.

++++ About Mario Testino Mario Testino is one of the world's most
influential photographers. His work has been featured across the
globe in magazines from Vogue to Vanity Fair and he has contributed
to the success of many leading fashion and beauty houses through
advertising campaigns. As a portrait photographer Mario Testino works
with the actors, beauties and worldwide celebrities of the moment and
he has captured some of the most iconic images of our time.
www.mariotestino.com

++++ About Wolford AG Wolford AG, headquartered in Bregenz on Lake
Constance (Austria), operates 16 subsidiaries and markets its
products in 60 countries via more than 270 monobrand stores (own and
partner-operated), 3,000 trading partners and online. The Austrian
company, which has been publicly listed on the Vienna Stock Exchange
since 1995, generated sales of EUR 156.47 million in the 2012/13
financial year (May 1, 2012 - April 30, 2013), and has about 1,600
employees. Since its founding in the year 1950, Wolford has evolved
from a local producer of pantyhose to a global fashion brand in the
segment of affordable luxury products. www.wolford.com

Picture download: http://service.wolford.com/download/nehe/00004.zip
Photo: Mario Testino

Legal notice: Authorised for use up to and including June 2015 and
only in connection with Wolford editorial texts.

Wolford products photographed by Mario Testino: - Individual 10
Tights - a touch of luxury and elegance for everyday wear (picture)
- Pure 50 Tights - the world's first tights with bonded seams - Pure
String Body - a pure look, innovative and gentle on the skin
(available from SS15) - Tulle Forming Body and Tulle Bra -
seductive, sheer lingerie made from the finest tulle - Image
String Body - an iconic piece which marks 65 years of Wolford
(available from SS15)

++++

Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz
Sabine Labonte
Corporate Communications
Tel. +43 (0)5574 690 1477

Pictures with Announcement:
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http://resources.euroadhoc.com/us/gFKdBcCp

Further inquiry note:
Wolford AG
Frau Karolina Tasek
Tel.: +43 5574 690 1706
mailto:karolina.tasek@wolford.com
Web: www.wolford.com

end of announcement euro adhoc
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Pictures with Announcement:
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http://resources.euroadhoc.com/us/gFKdBcCp

company: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43 (0) 5574 690-1258
FAX: +43 (0) 5574 690-1219
mail: karolina.tasek@wolford.com
WWW: www.wolford.com
sector: Textiles & Clothing
ISIN: AT0000834007
indexes: ATX Prime, ATX Global Players
stockmarkets: free trade: Frankfurt, regulated dealing: Wien, ADR: New York
language: English