Aimia Launches Strategic Partnership With Portugal's Leading Retailer

Montreal (ots/PRNewswire) -

Aimia Inc. , a global leader in loyalty management, today
announces the launch of a strategic partnership with Continente,
Portugal's leading retailer from Sonae Group, to support a deeper
understanding of its customers.

This partnership will provide Continente with the ability to
understand the needs of its customers through its loyalty program,
Continente card. This will enable Continente to make better strategic
and customer-centric decisions across many aspects of its operations.

The multi-year deal will be supported by a team of Aimia's retail
and analytics experts embedded within Continente. It will also see
the implementation of 'Self Serve', Aimia's data analytics software
tool which uses a powerful combination of customer data from
Continente card, overlaid with demographic and behavioral data to
deliver unparalleled insight into Continente customers and their
needs.

Jan-Pieter Lips, President - EMEA, Aimia, said, "This is a
significant agreement for both companies. Continente is already
Portugal's leading retailer but this partnership will enable it to
build even deeper relationships with existing customers and help
attract new customers."

"With this agreement, Aimia and its Intelligent Shoppers Solutions
business enter a new European market, bringing loyalty expertise,
insights and analytics to bear alongside its proprietary self-serve
technology," Lips said.

Miguel Seixas, Sonae MC Marketing Executive Director, said,
"Building strong relationships with our customers has never been more
important. As we continue to develop a more immersive experience,
focused and rewarding purchase, we work in partnership with an
innovative organization with the power to help us achieve this goal.
Aimia's experience in delivering a deep understanding of the buying
habits of consumers means that it is a natural partner for us."

Aimia owns or operates loyalty programs in more than 20 countries.
Its expertise includes growing Nectar, the UK's leading coalition
loyalty program, from a start-up company to a multi-national business
with 19 million UK members in the space of ten years. It also owns
Aeroplan, Canada's premier coalition loyalty program, Nectar in Italy
and most recently it has taken a minority investment in Spain's
Travel Club. Aimia provides data analytics services to a number of
retailers and CPG's around the world including Sainsbury's in the UK,
Sobey's in Canada and Coles in Australia.

About Aimia

Aimia Inc. ("Aimia") is a global leader in loyalty management.
Employing more than 4,300 people in 20 countries worldwide, Aimia
offers clients, partners and members proven expertise in launching
and managing coalition loyalty programs, delivering proprietary
loyalty services, creating value through loyalty analytics and
driving innovation in the emerging digital, mobile and social
communications spaces.

Aimia owns and operates Aeroplan, Canada's premier coalition
loyalty program, Nectar, the United Kingdom's largest coalition
loyalty program, Nectar Italia, Italy's largest coalition loyalty
program and Smart Button, a leading provider of SaaS loyalty
solutions. In addition, Aimia owns stakes in Air Miles Middle East,
Travel Club, Spain's largest coalition loyalty program, Club Premier,
Mexico's leading coalition loyalty program, China Rewards, the first
coalition loyalty program in China that enables members to earn and
redeem a common currency, Think Big, the owner and operator of BIG -
AirAsia and Tune Group's loyalty program, Brazil's Prismah Fidelidade
and i2c, a joint venture with Sainsbury's offering insight and data
analytics services in the UK to retailers and suppliers. Aimia also
holds a minority position in Cardlytics, a US-based private company
operating in card-linked marketing. Aimia is listed on the Toronto
Stock Exchange . For more information, visit us at
http://www.aimia.com.

About Continente

It was the first chain of hypermarkets in Portugal and remains a
benchmark in the food retail sector in the country. With a market
position of highly competitive prices, Continente combines variety,
customer care and services with a promotional approach which enables
it to give excellent value for money, an approach which is much
appreciated and well known among Portuguese consumers. It has a
network of stores across Portugal, offering an extensive and varied
range of products and services in stores. The solid and steady path
followed over the last 25 years, with frequent innovative and high
impact promotional and social initiatives, has earned the confidence
and empathy of the Portuguese people.

For further information:
Media Contacts
Megan Ratcliffe
Aimia
+44-(0)20-7152-4881
Suzanne Morris
Headland
+44-(0)207-367-5231
aimia@headlandconsultancy.com
Investor contacts:
Karen Keyes
Aimia
+416-352-3728

ots Originaltext: Aimia Inc.
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