Saxo Bank Co-Founder Buys Local Ice Hockey Club

Hørsholm, Denmark (ots/PRNewswire) -

Lars Seier Christensen, co-founder and CEO of Saxo Bank A / S, has
acquired 43% of Rungsted Ice Hockey, an ice hockey club in Horsholm
Municipality on the Oresund coast north of Copenhagen, Denmark.

"Lars Seier Christensen's investment in Rungsted Ice Hockey is the
economic recognition we have been waiting for since we, a little more
than two years ago, launched an ambitious three-year plan to return
to the elite of Danish ice hockey. We have created a healthy company
with big ambitions to win medals, and it has attracted good partners
including Saxo Bank. We look forward to further developing the
company, our partner network and sporting performance together with a
successful entrepreneur and major investor as Lars Seier," says
Thomas Friberg, CEO of Rungsted Ice Hockey Aps.

Commenting on the investment, Lars Seier Christensen said "Ice
hockey is an increasingly popular sport, not least because the World
Ice Hockey Championships in 2018 will be held in Denmark and because
the Metal League is now shown on TV. I expect that the increased
exposure will be an opportunity to raise awareness of the sport in
Denmark as a whole, but especially for a well-run company like
Rungsted Ice Hockey. I have personally seen how much value the club's
partner network has had on Saxo Bank. Both Saxo Bank clients in
Denmark and our international clients have had some really good
experiences at the club, and I am sure that the partner network,
which is the club's main source of income, can be expanded with more
partners and activities."

Rungsted Ice Hockey announced before the summer that Denmark's
national team captain, 34-year-old Morten Green is ready to return
home to Danish ice hockey and boyhood club after 16 years abroad.
Additionally, Rungsted Ice Hockey recently signed Captain Joachim
Holten for a two-year contract.

"It is such an exciting time in Ice Hockey. I'm glad that I now
have the opportunity to be part of it in the run-up to the World Cup
in 2018, the largest sporting event ever held on Danish soil," added
Lars Seier Christensen.

The upcoming season will not only be special for Rungsted Ice
Hockey, but also for Saxo Bank's current sponsorship of Saxo Bank
Arena, which, during the coming season, will be undergoing a
significant transformation. The rebuilding of Saxo Bank Arena
includes a new lounge area for the use of Rungsted Ice Hockey Partner
Network, and the ice rink hall will be extended by six meters to the
north, and get a completely different more bright, welcoming and open
hall area at the entrance.

Media enquiries:
Thomas Friberg
CEO of Rungstead Ice Hockey
+45-2250-8511
tf@rungsted.is

ots Originaltext: Rungsted Ice Hockey
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