GREY GOOSE® Announces Global Plans for Extraordinary Summer

Hamilton, Bermuda (ots/PRNewswire) -

From Toronto to New York, Paris to Venice, 20 Pop-Ups In 20
Locations Around The World

Investment In New, Global Summer Campaign

Long, Refreshing New Serve

GREY GOOSE®, the world's leading super-premium vodka, today
announced plans for an extraordinary collection of summer experiences
that will launch from May 2016. Famed for pioneering new occasions
for super-premium vodka, GREY GOOSE will be investing at scale to
inspire consumers to trade up to the category this summer. A proven
drinks strategy and global experiential campaign will see 20 pop-ups,
across 20 locations around the world, in only five months.

(Logo: http://photos.prnewswire.com/prnh/20160406/352089LOGO )

(Photo: http://photos.prnewswire.com/prnh/20160406/352333 )

GREY GOOSE Le Grand Fizz, a summer twist on the brand's signature
celebratory serve, GREY GOOSE Le Fizz is to launch globally following
a successful preview in key cities and high profile events in 2015.
As desire for longer, more refreshing serves increases in the warmer
months, GREY GOOSE Le Grand Fizz is the ultimate choice for summer
gatherings. Using the finest French ingredients including GREY GOOSE
vodka, ST-GERMAIN® elderflower liqueur and fresh lime, the drink is
topped with chilled soda for a gentle effervescence. Served in a
distinctive, oversized wine glass, the long and light GREY GOOSE Le
Grand Fizz can be enjoyed from day into night. The hero serve will be
available across leading accounts and at celebratory moments
throughout the season, from Cannes Film Festival to the U.S. Open and
New York.

Tom Swift, Global Vice President, GREY GOOSE explained, "We have
created a serve that satisfies our consumers' desire for a long,
quality drink that challenges the conventions of traditional summer
drinking occasions."

Joe McCanta, Global Brand Ambassador, added: "It's a simple and
elegant pour for bartenders that still allows you to add your own
signature. Apart from the classic recipe, you can explore a range of
twists by simply substituting the range of GREY GOOSE flavors and a
corresponding aromatic garnish. It's the perfect serve for daytime
summer occasions."

To elevate summer even further, a global, consumer experiential
campaign entitled GREY GOOSE Boulangerie Bleue, will launch in May
and transport consumers to the French Riviera via a secret entrance
through a traditional French bakery. The GREY GOOSE 'Boulangerie'
concept is inspired by founder and Maître de Chai François Thibault,
who challenged convention to create a vodka of exceptional quality
from only the finest soft, winter wheat from Picardie, known as the
'bread basket' of France.

Appearing in 20 cities and summer hot spots around the world, GREY
GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy
an extraordinary summer experience that includes some of the finest
French food, drink and music. Open from day 'til night as the
ultimate French Riviera club, GREY GOOSE will be partnering with
leading chefs to offer specially curated brunch, lunch and dinner
summer drinking and dining moments to showcase GREY GOOSE as the
perfect accompaniment to every summer occasion.

Swift continued, "We are making a significant, global investment
through-the-line to drive category growth. In addition to our summer
drinks strategy and the GREY GOOSE Boulangerie Bleue experience, we
are currently in production with a new, above-the-line campaign that
will be featured around the world from mid May. It's going to be an
extraordinary summer."

GREY GOOSE LE GRAND FIZZ RECIPE

Long, refreshing and effortlessly extraordinary, GREY GOOSE Le
Grand Fizz is an elegant mix of GREY GOOSE vodka, ST-GERMAIN®
elderflower liqueur, fresh lime and soda water built over ice in a
wine glass for the ultimate summer serve.

Ingredients:

1 ½ parts GREY GOOSE® Vodka

1 parts ST-GERMAIN® Elderflower Liqueur

½ part freshly squeezed lime (approx. half a lime)

2 parts chilled soda water

Method:

Build ice into an oversized cabernet wine glass. Add GREY GOOSE
vodka and freshly squeezed lime juice.

Top with ST-GERMAIN elderflower liqueur and chilled soda water.

Garnish with two lime wedges and a GREY GOOSE stirrer.

About GREY GOOSE® Vodka

Every aspect of the creation of GREY GOOSE® is focused on crafting
vodka of unmatched quality. The creation of GREY GOOSE begins with
the very best ingredients from France - soft winter wheat from the
Picardie region, le grenier à blé (the breadbasket of France) and
spring water from Gensac-La-Pallue, in the Cognac Arrondissement
(Region), that is naturally filtered through limestone. A unique
distillation process brings out the naturally superior
characteristics of these ingredients. From field-to-bottle, the
expertise of the GREY GOOSE Maître de Chai (Cellar Master), François
Thibault, ensures an unparalleled smoothness and exceptional taste to
the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY
GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le
Citron, GREY GOOSE Cherry Noir, GREY GOOSE Le Melon Flavoured Vodkas,
GREY GOOSE VX Spirit Drink and GREY GOOSE Interpreted by Ducasse
toasted wheat vodka. http://www.greygoose.com.

The GREY GOOSE® vodka brand is part of the portfolio of Bacardi
Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers
to the Bacardi group of companies, including Bacardi International
Limited.

SIP RESPONSIBLY. ©2016 GREY GOOSE, ITS TRADE DRESS AND THE GEESE
DEVICE ARE TRADEMARKS. ALL OTHER MARKS ARE TRADEMARKS OF THEIR
RESPECTIVE OWNERS.

GREYGOOSE.COM

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@GREY GOOSE

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Contact:
Annabel McAvoy
APR Communications E-mail: greygoose@aprcommunications.com
Tel: +44(0)207-351-2227