Now Open: Arc'teryx Veilance's First-Ever Concept Store in New York City

New York (ots/PRNewswire) -

Technical Apparel Solutions for New York Weather

Arc'teryx Veilance has partnered with renowned design firm
Snarkitecture to bring a unique concept store experience to New York
City. The bespoke space opened to the public today, October 28th,
2016 and will exist until January 8th, 2017.

For discerning men, Arc'teryx Veilance is the vehicle to address
the city's harsh winter weather. The collection offers new dimensions
of freedom with its signature ergonomic, minimalist and refined
tailoring; low-profile and yet able to create a microclimate of
protection.

This season, Veilance built its minimalist designs to provide
Wind, Rain and Cold protection systems. From this platform,
Snarkitecture created a space that highlights Veilance's multiple
solutions engineered from the highest performing materials and
proprietary construction techniques. Conceptual, structural and
innovative, the collaboration of Veilance and Snarkitecture delivers
a progressive shopping experience at 81 Greene Street.

The installation represents the company's first Veilance concept
store. 2000 square feet is organized in three distinct sections to
reflect the Veilance protective systems - Wind, Rain and Cold. The
geometrically-inspired layout and division of space directs visitors
through an unexpected abstracted landscape as they explore the
Arc'teryx Veilance collection.

The space showcases the complete Fall 2016 collection. It will
also offer a limited release a new Monitor Down Coat Special Make Up.

PR Contact: High res images available here:
https://arcteryx.box.com/s/itwjomkpq4yk1117474guqlvqrtg0lok

About Arc'teryx

Located in Canadian Coast Mountain wilderness, Arc'teryx is built on
the principle of obsessive, precise design and production. Our unique
in-house manufacturing and design centres allow us to constantly
evolve and build products the right way. Timeless quality, intuitive
design and simplicity result in unrivaled performance.
http://www.arcteryx.com
http://www.veilance.arcteryx.com

About Snarkitecture

Snarkitecture is a New York-based collaborative practice
established to investigate the boundaries between art and
architecture. The name is drawn from Lewis Carroll's The Hunting of
The Snark, a poem describing the 'impossible voyage of an improbable
crew to find an inconceivable creature.' In its search for the
unknown, Snarkitecture creates architectural-scale projects,
installations, and objects.

Snarkitecture's work focuses on the reinterpretation of everyday
materials, structures and programs to new and imaginative effect.
With a conceptual approach centered on the importance of experience,
the studio creates unexpected and memorable moments that invite
people to explore and engage with their surroundings. By transforming
the familiar into the extraordinary, Snarkitecture makes architecture
perform the unexpected.

http://www.snarkitecture.com

Media Contact:

Jen Rapp

jen.rapp@arcteryx.com

805-415-8810

ots Originaltext: ARC'TERYX
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