Yanfeng Automotive Interiors reveals 'Quality of Life' research study and insight into global consumer behavior

Neuss (ots) -

The world leader in automotive interiors discovers perceptual shift
to better understand and address future mobility needs

According to a global research study conducted by Yanfeng
Automotive Interiors (YFAI), quality of life is becoming more valued
over conventional definitions of success all across the globe.
Quality of life is a global mega-trend monitored by YFAI's Strategic
Research team that looks at the persistent human need for peace,
personal interaction, rich experiences, purpose, and good health. As
a leader in the design and development of automotive interiors, YFAI
is looking at the time people spend in their vehicles and how
sharing, ownership, and other quality of life factors influence the
use of that time.

The leading trend study is in response to the growing importance
of automotive interiors as people spend more time in their cars each
day. In the study, 2000 participants were surveyed in China, Germany,
and the United States to understand how consumers define quality of
life in different regions, how this influences their decision-making
process, and how this knowledge can lead to improved future mobility
experiences. The study results reveal that eight quality of life
dimensions rise to the top as key influencers. Three of them -
security, physical well-being, and quality - are nearly universal
across all regions. Although quality of life values change with age,
emotions, connections, and relationships remain important across all
age groups.

"Recognizing Quality of Life as a driver of change and innovation,
it was critical for us to conduct a study around this global mega
trend, as a way to deepen our knowledge and understanding of its
expected impact on consumer preferences of new mobility offerings,"
said Renae Pippel, Director of Strategic Research for Yanfeng
Automotive Interiors.

The ability to design the right vehicles and the right interiors
is not only based on understanding practical functions and features,
but also on targeting and executing the right experience for a
journey's specific length of time. Knowing that a vehicle has only 20
minutes to fulfill its brand, service, or product promise to the
passenger is a different proposition compared to the way that cars
have been traditionally designed, developed, marketed, and sold. YFAI
will use this valuable insight to influence and inform future product
innovations in order to improve future in-car experiences.

The detailed press release is available in digital form in our
Media Center at www.yfai.com.

About Yanfeng Automotive Interiors:

Yanfeng Automotive Interiors (YFAI) is the global leader in
automotive interiors. YFAI is redefining how people relax, work and
play in their vehicle interiors today and decades from now.
Headquartered in Shanghai, the company has approximately 110
manufacturing plants and technical centers in 20 countries and more
than 33,000 employees globally. They design, develop and manufacture
interior components for all automakers. Established in 2015, Yanfeng
Automotive Interiors is a joint venture between Yanfeng, one of the
largest automotive suppliers in China and Adient, the global leader
in automotive seating. For more information, please visit
www.YFAI.com.

Contact:
For more information please contact:

Yanfeng Automotive Interiors
Jagenbergstraße 1
41468 Neuss
Germany

Astrid Schafmeister
Tel.: +49 2131 609-3028
E-Mail: astrid.schafmeister@yfai.com

Original-Content von: Yanfeng Automotive Interiors, übermittelt durch news aktuell