Ortofon celebrates 100 years anniversary with its most ambitious cartridge ever (FOTO)

Nakskov (ots) -

Danish company Ortofon, the world leader in phono cartridge
technology, today launches the MC Century - a limited edition product
commemorating Ortofon's 100 year anniversary. The price, which is
EUR10.000, also makes it the most expensive model Ortofon has ever
offered to the high end market.

"We have spent the last 18 months developing this cartridge to
celebrate our 100th anniversary this year. The new cartridge presents
all the best and most excellent combination of experience, technology
and use of materials Ortofon has ever created", says Christen H.
Nielsen, CEO at Ortofon.

What makes MC Century so unique and costly is the use of diamond
to manufacture both the stylus and the cantilever. The shape of the
stylus, unique to the Ortofon brand, is as close as possible to the
original cutting stylus and has been used in our previous high-end
class cartridges. But for the first time, diamond has also been used
to manufacture the cantilever. The effect turned out to be even
better than the engineers envisioned.

"It's all about the feeling and experience this cartridge will
offer the customers when they listen to music. When we auditioned
this cartridge for the first time, it was beyond our expectations and
was something we will never forget", says Christen H. Nielsen.

MC Century is manufactured with the same SLM-technology as
previous high-class cartridges like MC Anna and MC A90. Selective
Laser Melting technology welds fine particles of titanium together,
layer-by layer, to construct a single piece body devoid of extraneous
material and is greatly responsible for sound quality and resonance
management.

"The vibration from the stylus creates the music. At the same time
we need to reduce unwanted vibrations and increase the dynamic
capability of the cartridge. The SLM-technique allows precise control
of the density of the body material, allowing for extremely high
internal damping. The final result provides freedom over vibrations
within the cartridge body material. And we can do it with the best of
all materials - titanium", says Christen H. Nielsen.

MC Century will only be manufactured as a limited series of 100
pieces, each with unique serial number.

The cartridge will be launched Thursday May 10th at High End 2018
in Munich.

Ortofon, located in Nakskov in the southern part of Denmark, will
be 100 years old on October 9th 2018. The company employs 110 people
and has offices in both USA and Japan.

Contact:
Henrik Denta
PR Contact
+45 40 42 55 78
Henrik@denta.dk

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