Fielmann Announces Multi-Million Investment in Augmented Reality Leader FittingBox

Hamburg (ots) - Fielmann Ventures GmbH, a wholly-owned subsidiary
of Fielmann AG, announced on November 27th that it has subscribed to
a capital increase for a 20% equity ownership stake in FittingBox
S.A., the world leader in 3D Try-On solutions dedicated to eyewear.
This investment is a decisive step in Fielmann's digitization
strategy. Both parties agreed to keep the financial terms of the
transaction confidential.

Marc Fielmann, CEO, Fielmann AG: "With 13 patents, FittingBox is a
global leader in 3D Try-On and fitting technology. Through this
investment Fielmann deepens its technological partnership with
FittingBox. We jointly pursue the strategic goal of providing
customers with a unique experience in an omnichannel world of quality
prescription eyewear. Fielmann develops innovative technologies such
as a millimeter-exact 3D lens-fitting in order to enable Fielmann
quality online. This way we digitize the eyewear industry to the
benefit of consumers without compromising on quality."

Thomas Rützel, CEO Fielmann Ventures, adds: "The investment in
FittingBox is the result of detailed analyses performed by Fielmann
Ventures over the last years. FittingBox provides a 3D Try-On
solution that is technologically superior to all relevant
alternatives. It is a key component of the digital eyewear platform
that Fielmann Ventures is building together with its partners."

Benjamin Hakoun, CEO and Co-Founder, FittingBox S.A.: "We are
thrilled to have Fielmann as a new investor in the company. While
providing FittingBox with additional capital to develop the
technology solutions and sales efforts even faster, Fielmann is one
of the leading optical companies worldwide with whom we share a
customer-centric culture. Together we will accelerate FittingBox's
leadership in augmented reality solutions to empower the entire
eyewear customer journey from online to instore. In terms of closing
the transaction with Fielmann we are extremely pleased to have worked
with Squair Law as legal advisor and CapM Advisors as our financial
advisor."

Ariel Choukroun, CTO and Co-Founder, FittingBox S.A.: "Beyond its
shareholding, Fielmann's customer knowledge and its resources will
provide a clear opportunity for FittingBox to develop and design more
effective digital eyewear solutions, for the benefit of the consumers
and of our customers, such as retailers, e-tailers and manufacturers.
The existing investors in FittingBox, Kreaxi and the LBO France
venture fund, who have supported the growth of the company over the
last few years, are remaining active shareholders in FittingBox."

Within the next few weeks Fielmann will introduce the new
technology to Austria in order to complement its new omnichannel
customer experience instore and online. 2019 will see the
implementation of the new system in Germany.

Contact:
Fielmann Aktiengesellschaft

Ulrike Abratis, Public Relations, Phone: +49/40 27076 - 457
Ulrich Brockmann, Investor Relations, Phone: +49/40 27076 - 442

Original-Content von: Fielmann AG, übermittelt durch news aktuell