EANS-News: Lenzing AG / Lenzing partners with TaFF to open design space for fashion leaders in Singapore

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Joint Ventures/Cooperation/Collaboration

Highlights -

* Strategic collaboration in a prominent location on Orchard Road
* TENCEL(TM) Studio will host showroom featuring fashion from TENCEL(TM) fibers
* Cooperation underpins new branding strategy to reach out to consumers
* Chain of innovation and application centers in Asia completed

Lenzing/Singapore - The Lenzing Group, world market leader in specialty fibers
from wood, will partner with the Textile and Fashion Federation Singapore (TaFF)
to offer Singapore's designers a hub to present themselves and make the TENCEL
(TM) brand more accessible to consumers. The collaboration was announced last
week at the opening ceremony of Design Orchard attended by Chan Chun Sing,
Minister for Trade and Industry of Singapore.

"Lenzing is excited to work with TaFF on The Cocoon Space and its programs. Our
cooperation with fashion designers is an important element in showcasing the
sustainability promise of our flagship brand TENCEL(TM) to consumers. It
comprises an integral part of Lenzing's commitment to green-up the fashion
industry", says Stefan Doboczky, Chief Executive Officer of the Lenzing Group.
"Singapore is a strategic hub for Lenzing in Asia, and we are proud to
contribute towards taking Singapore's fashion scene to greater heights."

As a strategic partner of TaFF at Design Orchard, Lenzing underpins its
corporate strategy sCore TEN aiming to work more closely with customers and
partners and its efforts to leverage the new B2B2C branding strategy focusing on
reaching out to consumers. This regional fashion hub completes Lenzing's chain
of innovation and application centers to spearhead development from fibers to
yarn to fabric and ultimately to create designer clothes.

Design Orchard is a new building located at the site of a former butterfly farm.
It is envisioned that even more garments of designers which contain LENZING(TM)
fibers and other clothing will be sold in the store on level 1. Events held with
the purpose of promoting Singapore's designers will be held in The Cocoon Space
event and co-working space on level 2 and in the TENCEL(TM) Studio on level 3.
Moreover, the TENCEL(TM) Fabric Library will feature Lenzing marketing
collaterals, offering support to customers and partners in the joint development
of garments. This is designed to create a vibrant ecosystem of fashion and
design-oriented professionals who will be encouraged to innovate and design
products with sustainability principles in mind.

Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=WVRa8UISo8W6 [https://
mediadb.lenzing.com/pinaccess/showpin.do?pinCode=WVRa8UISo8W6]
PIN: WVRa8UISo8W6

Further inquiry note:
Lenzing AG
Mag. Waltraud Kaserer
Vice President Corporate Communications & Investor Relations
Tel.: +43 (0) 7672 701-2713
mailto: w.kaserer@lenzing.com

end of announcement euro adhoc
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issuer: Lenzing AG

A-A-4860 Lenzing
phone: +43 7672-701-0
FAX: +43 7672-96301
mail: office@lenzing.com
WWW: http://www.lenzing.com
ISIN: AT0000644505
indexes: WBI, ATX
stockmarkets: Wien
language: English

Original-Content von: Lenzing AG, übermittelt durch news aktuell