Wirecard enables mobile payments via Alipay at Stockmann, the leading luxury fashion department store chain in the Baltics

Aschheim (Munich) (ots) -

- Stockmann offers premium selections of brands, excellent
customer service and experiences in modern and inspirational
multichannel shopping environments
- Thanks to Wirecard and Cimple Marketing, Chinese tourists will
be able to use Alipay at Stockmann stores in Estonia and Latvia

Wirecard, the global innovation leader for digital financial
technology, together with Cimple Marketing, a specialist in marketing
towards the Chinese market, has integrated Alipay as a payment method
in the department stores in the Baltics operated by Stockmann. The
Stockmann Group offers a wide range of fashion, beauty, home products
and food in its eight department stores in Finland and the Baltics as
well as an online store in Finland. It also consists of Lindex, an
international fashion chain with 474 fashion stores in 18 countries
and an online store operating in 30 countries. In 2018, the Stockmann
Group's revenue was over 1 billion euro.

With 520 million active users and more than 100 million
transactions per day, Alipay is the world's largest mobile payment
network. Wirecard customers who accept Alipay as a payment method
make themselves more appealing to Chinese tourists which in turns
leads to higher monetary spend amongst this target group. Experience
shows that by offering Alipay, merchants can expect an increase of
more than 350% in the amount spent by Chinese tourists within one
year.

Andres Alango, Baltics IT Development Manager at Stockmann, said,
"Especially when traveling to long-haul destinations, such as Europe,
Chinese visitors seek to experience the local lifestyle which
includes shopping, especially luxury brands. By partnering with
Wirecard and Cimple to offer these travelers the possibility of using
their preferred mobile payment methods, we look forward to
differentiating ourselves from other retailers by providing an even
better customer experience, and welcoming even more Chinese tourists
to our stores in the future."

Thomas Wecke, Co-Founder at Cimple Marketing, added, "Our aim is
to help retailers in the Baltics to improve their understanding of
Chinese target groups and to bring the world's largest travelling
nation to Baltic shopping destinations. Together with Wirecard, our
partner for digital payment technology, we are glad to strengthen the
connection between European retailers and Chinese travellers."

Catharina Tiede, Head of Partner Management, Consumer Goods at
Wirecard, said, "Chinese tourists hold an enormous sales potential
for European merchants. When travelling to Europe, Chinese guests
spend on average 3,000 euro per person on shopping. We are pleased to
help Stockmann to engage more effectively with this continuously
growing target group, increasing customer satisfaction and in turn
their sales figures."

For more information, please visit:
https://www.wirecard.com/chinapayment/en/

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

Cimple Marketing media contact:
Cimple Marketing
Thomas Wecke
Tel.: +46 (0) 8 22 39 04
Email: thomas@cimple-marketing.com

About Cimple Marketing:

Cimple Marketing is the first full-range service partner in the
Nordics to exclusively provide marketing and payment services towards
Chinese consumers. Together with our partners, we provide companies
in all sectors the opportunity to reach the world's most lucrative
consumer group, Chinese consumers.

Stockmann media contact:
Stockmann (Estonia)
Heidi Kukk
Tel.: +372 633 9555
Email: heidi.kukk@stockmann.com

Stockmann (Latvia)
Dace Kokina
Tel.: +371 2 911 8809
Email: dace.kokina@stockmann.com

About Stockmann:

Stockmann, established in 1862, is a Finnish listed company
engaged in the retail trade. It has almost 44 000 shareholders and
about 7 000 employees. The Stockmann Group's revenue in 2018 was over
1 billion euro. Stockmann has three divisions - Stockmann Retail
including 8 department stores in Finland, Estonia and Latvia and an
online store in Finland, Real Estate managing Stockmann's own and
leased real estate properties and the fashion chain Lindex operating
474 stores in 18 countries and an online store operating in 30
countries.

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Original-Content von: Wirecard AG, übermittelt durch news aktuell