IPChain: New Types of Intangible Assets at the 10th Global IP Exchange in Berlin on March 13, 2019

Moscow (ots/PRNewswire) - The IPChain Association and the Skolkovo
Foundation organized a thematic round table dubbed, "New types of
intangible assets and their relation to intellectual property",
within the Global IP Exchange in the German capital. The event
brought together high-profile experts to discuss new types of
intellectual property objects and other intangible assets, as well as
to provide an overview of the situation in various markets.

On the sidelines of the conference the delegation held talks with
representatives of renowned companies such as SAP, Microsoft, Lenovo,
TetraPak, Google, Samsung and others.

Participants of the round table: IPChain Association president
Andrey Krichevsky, chairman of the board of digital crowdlending
platform CO-FI Alexander Sukhotin, lawyer and partner at Noerr LLP
Torsten Kraul, patent counsel and lawyer in intellectual property law
Matthew M. Yospin and Russia's Internet ombudsman and Radius Group
company CEO Dmitry Marinichev. Anton Pronin, director of the Legal
Technologies Center of the Skolkovo Foundation, moderated the
session.

"We are witnessing global changes that the digital world brings.
And despite our attempts to ignore it, we all will have to follow the
new rules in a few years. So, we have decided to take steps right
now," IPChain President Andrey Krichevsky stressed. "We have analyzed
the world economic trends to work out a universal business model of
IP market architecture. IPChain distributed ledger is the core of
this architecture, thus ensuring effective launch of intangible
assets and new IP objects to the market. We have created a
fully-fledged infrastructure and instruments in order to provide
swift capitalization of intangible assets and new IP objects."

Anton Pronin, director of the Legal Technologies Center of the
Skolkovo Foundation, stressed that the new digital era provided
enormous opportunities for discovering and creating such intangible
assets that constitute real economic value: "Digital data is becoming
the main value in the digital world, and it is surely to be defined
as intellectual property assets in the near future...we will get
access to that very 'blue ocean market' with high commercialization
potential...it is only possible if we provide effective 'transport'
for market participants' networking. We will succeed only through
implementing innovative technologies, latest services and platforms."

According to patent counsel and lawyer Matthew M. Yospin,
"Goodwill or brand recognition (sounds, colors, scents), reputation,
customer base and distribution relationships - these are the examples
of intangible assets that can truly be defined and commercialized,
since the advantage of an established business, which has acquired
such features, over a comparable new business, is obvious."

Russia's Internet-ombudsman and Radius Group company CEO Dmitry
Marinichev backed the idea, adding that digitalization came as a new
cycle of world development. Stressing the rising influence of social
networks, the expert noted that people are focused on creating IP
assets which are based on our perception (vision, feeling, etc).

The outcome of the talks is encouraging - it is time to overcome
the challenges and use the opportunities of this very promising and
unexplored IP sphere, intertwined with innovative technologies.

Photo: https://mma.prnewswire.com/media/836319/Andrey_Krichevsky_I
PChain_Association.jpg

ots Originaltext: IPChain
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Contact:
Stanislav Yudin
ys@ipchain.ru
+7(926)9075259

Original-Content von: IPChain, übermittelt durch news aktuell