Lancôme Unveils Idôle, A Feminine Fragrance for a New Generation

Paris (ots/PRNewswire) - Lancôme launches today its new feminine
fragrance, Idôle, embodied by the new face of the brand, American
actress, singer, and fashion authority Zendaya Coleman.

"I am thrilled to be the face of this new Lancôme fragrance. Idôle
is a perfume that has meaning. I like the fact that it's fresh and
light. I am very particular about perfumes, and Idôle smells
absolutely beautiful and I love it," said Zendaya Coleman.

The Scent Of Confidence And Femininity To Conquer The World

A new musky chypre floral fragrance, created by three female
perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le
Garlantezec. A sustainably sourced Isparta Rose Petal Essence from
Turkey exclusively made for Lancôme, along with a Centifolia Rose
grown in France, shine among notes of bergamot, accords of pear,
India Jasmine Grandiflorum, and a new "clean and glow" accord that is
set to re-write the white page on which every woman starts her story.

Verdant and tender, fresh and voluptuous, Idôle is a fragrance
which speaks volumes, and sparkles in light.

Crystallizing a new out-of-the-box vision of success - one that
unites and transcends rather than separates beyond convention - the
Idôle bottle, designed by architect and industrial designer Chafik
Gasmi, is the fitting tribute to the industry technical advances and
innovations. The Idôle bottle being arguably one of the slimmest in
the world at just 15mm thick.

Françoise Lehmann, Lancôme Global Brand President, said, "We are
excited to be able to create a fragrance for a new generation of
women questioning the status quo, breaking free from tradition and
re-defining the meaning of success. Collective and beneficial for all
women, this new confidence is inciting them to raise the bar a little
higher every time. Idôle is a strategic launch for Lancôme and we are
delighted to present it with Zendaya to the world."

Available in several refillable formats (25 ml, 50 ml and 75 ml),
Idôle will be accompanied by a perfume fountain - "La Recharge" - at
selected points of sale.

Idôle will be out in stores starting from 22nd August 2019.

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ots Originaltext: Lancôme Paris
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Original-Content von: Lancôme Paris, übermittelt durch news aktuell