The Estrel Congress Center is undergoing expansion / The new Estrel Auditorium is scheduled to open in January 2021- The Estrel Congress Center changes its name to ECC (FOTO)

Berlin (ots) -

This year, in response to an increased demand for additional event
space, the Estrel Berlin has begun work on a new extension. Upon
completion of the adjoining Estrel Auditorium, the Estrel Congress
Center complex with a total of 28.500 sqm will be even larger than
Berlin's former International Congress Center, which closed in 2014.
Its new status as one of Germany's top-tier conference centres calls
for a name that states this loud and clear: Welcome to the ECC.

Since opening its doors in 1994, Estrel Berlin has reinvented
itself time and again. Initially arriving on the scene as Germany's
largest hotel, the Estrel went on to add its own cabaret-style show
theatre just three years later, followed by emerging as an
internationally-renowned conference location with the construction of
its Congress Center in 1999. A new extension is currently in the
pipeline that will increase the current 25,000 sqm of event space in
the Estrel Congress Center by an additional 3,500 sqm.

Light-filled spaces, foyers and bar areas and, at the heart of
this new development, a stunning, multi-level, glass-ceilinged
auditorium with seating for 900 guests. The new Estrel Auditorium
facility is a highly-anticipated addition to the Estrel's extensive
range of event spaces. The open-plan design of this two-storey venue
creates an airy, harmonious and inviting ambiance. Built in response
to an increase in demand for workshop, seminar and meeting spaces,
the location will house eleven rooms of varying sizes, some of which
with capacity for up to 140 people, and all equipped with the latest
in event technology. Kitchens, storage space for technical equipment
and supplies as well as vehicle delivery bays will be located on the
ground floor, enabling seemless conference and convention
orchestration. The extension will be accessible via various entrances
from the Estrel Congress Center as well as its own entrance on
Ziegrastrasse.

Starting in autumn, the Estrel Congress Center will officially be
known as the "ECC". This move reflects the venue's 20 years of steady
growth that have resulted in it being Berlin's leading convention
centre. For the Estrel's Managing Directors, Ute Jacobs and Thomas
Brückner, it's about time: "Since it opened, the Estrel Berlin has
shifted from being Germany's largest hotel with conference rooms to
an internationally-renowned convention location with an adjoining
hotel," says Jacobs. "The coming years will see the Congress Center
become an even more major global player. By renaming the Congress
Center "ECC", we want to enhance our reach in the meetings,
incentives, conferences and exhibitions (MICE) sector."

Contact:
estrel berlin, Press Department, miranda meier & mihaela djuranovic,
sonnenallee 225, 12057 berlin
tel.: +49 30 6831 22125, e-mail: presse@estrel.com

Original-Content von: Estrel Berlin, übermittelt durch news aktuell