Jumbo Electronics and PointsPay to Provide Points Redemption Choices for Loyalty Programs

Dubai|UAE (ots) - Jumbo Electronics, the leading OmniChannel retailer in the
Middle Eastern region and PointsPay, Loylogic's market-leading e-payment
platform, have announced an exciting new partnership, allowing members of
leading loyalty programs to redeem points and miles directly when shopping on
Jumbo's e-commerce website.

Members can now use PointsPay to redeem their Etisalat Smiles or Etihad Guest
Miles or use them as cash when purchasing products on the Jumbo website. The
collaboration with Jumbo offers a seamless process that is directly integrated
into the Jumbo website checkout page, so customers can enjoy instant redemption
of points and miles. Members that are missing points for a purchase, can also
flexibly pay the balance by card.

Aileen Parsons, Head of PointsPay at Loylogic, shares her thoughts on the
collaboration: "We're ecstatic to join Jumbo on their journey and enable them to
connect experiences with loyalty members around the world through our innovative
PointsPay solution. Loyalty program members are always seeking new ways to
redeem or collect more miles and points. Providing more choice through PointsPay
positively impacts engagement, brand loyalty and boosts points sales for
programs while driving a completely new customer base to merchants like Jumbo."

Pankaj Kumar, Head of Jumbo OmniChannel Retail, said: "Jumbo is committed to
offering customers a unique shopping experience, so our partnership with
PointsPay was a natural step to offer additional value for our premium customer
segment. He added: "Customers will be able to browse the latest technology at
Jumbo and then use PointsPay to purchase products. Through our 'Endless Aisle'
model, even customers visiting our store can quickly complete their purchase on
www.jumbo.ae using PointsPay and pick up the product from the store or get it
delivered home, making it a truly seamless service."

About Jumbo Electronics Co. Ltd (LLC):

Established in 1974, Jumbo Electronics Co. Ltd. is UAE's leading distributor and
retailer for IT and consumer electronics. Since its inception, Jumbo has been
the chief distributor of the iconic brand, Sony, in the UAE and Oman. Jumbo
offers quality, affordable consumer electronics from its private label brand,
Supra. It has an extensive network of retail stores and service centres spread
across the Emirates and a growing distribution and retail presence in Oman,
Qatar, Bahrain and Kuwait. In 2014, Jumbo Retail transitioned in to a fully
OmniChannel retail brand, with the launch of its online store, www.jumbo.ae,
showcasing the brand's definitive retail expertise in local markets. The website
features a number of never-before seen features in the region's consumer
electronics industry, including flexible delivery through the 'Click & Collect'
service, Apple Pay, Curbside pick-up, instant instalment plans online, and other
intuitive user experiences.

About PointsPay:

PointsPay is the powerful yet simple one-button solution which empowers loyalty
program members to seamlessly shop with their points or miles directly at the
participating merchant's online shop. It provides a unique triple checkout
possibility, letting the loyalty program member collect or redeem their loyalty
currency, or to pay using a combination of points and cash. Members then even
earn points back on the cash component spent. PointsPay delivers value to all
stakeholders in the ecosystem. It is a solution created by Switzerland-based
Loylogic, the world's leading innovator and creator of points' experiences,
insights, commerce and engagement. Loylogic caters to both present and future
needs in delivering powerful solutions which amplify engagement and build
loyalty.

Pressekontakt:

Rose Manaog | +971 4 506 5579 | rose.manaog@bpgorange.com

Richa Bakshi | Email- Richa.bakshi@loylogic.com

Additional content: https://www.presseportal.de/pm/124920/4470365
OTS: Loylogic

Original-Content von: Loylogic, übermittelt durch news aktuell