EANS-News: Semperit AG Holding / Kristian Brok new COO as of January 2020 ? new strategic orientation of Industrial Sector begins - ATTACHMENT

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Personnel/Company Information

Vienna, Austria, 20 December 2019 -

* Industry expert with longtime experience takes on COO role
* First implementation steps of the new industrial rubber strategy focus on
regional and application-related customer intimacy
* New industry segment "SemperSeal" created
* North American expansion will be pilot for local manufacturing and regional
market development

Kristian Brok will complete the Executive Board of the Semperit AG Holding as
Chief Operating Officer (COO) from January 2020. "We are very pleased that we
were able to fill the position of Semperit's Chief Operating Officer with a true
specialist and industry insider," says Peter Edelmann, Chairman of the
Supervisory Board of Semperit AG Holding.

Brok has worked for Semperit's competitor Trelleborg for the past ten years and
possesses more than 20 years of management experience in high specification
manufacturing business. In his most recent position as member of the Executive
Board for the division Trelleborg Sealing Solutions, he was responsible for the
business unit Global Operations Elastomers with its headquarter in the United
Kingdom. Polymer-based sealing solutions for mission-critical applications thus
formed one of the focus areas in his career. At Semperit, he will utilize his
industry and manufacturing knowledge extensively, and concentrate on the
development of the Semperit Lean Programme as well as the supply chain
management and the Mixing business.

Semperit to include four industrial rubber segments in future

After the restructuring and transformation process in the industrial sector has
progressed very successfully and delivered a continuous increase in
profitability over the past two years, the first steps of the new industrial
rubber strategy are now being implemented. The Industrial Sector will therefore
be organized in four instead of three segments going forward: The business units
Profiles and Rubber Sheeting will be separated from the Semperform segment and
operated as a segment of their own under the name SemperSeal from 1 January
2020. By contrast, Semperform will focus on handrails, sheave and bull wheel
liners for ropeways, ski foils and Engineered Solutions (SES) in future.

To successively reduce Semperit Group's high dependence on the European economic
area, an expansion in North America is to be the first step. "We are expanding
in one of the world's largest economic zones by investing in local production.
This is the first step of our focus activities, which will be accompanied by
increased customer support in the region. We are striving for proximity to our
customers to be able to serve markets faster and more effectively," says Dr
Martin Füllenbach, Chief Executive Officer of Semperit AG Holding.

With the aim of identifying and developing new growth regions and industries, a
new organizational unit, the Customer Excellence Center (CEC), is also being set
up in order to focus more strongly on undeveloped industries, the digitization
of the product portfolio and the analysis of further possible applications for
Semperit's product range in future. Füllenbach: "We have by no means exhausted
our opportunities to approach our customers with application-specific solutions,
not only on a product-specific, but also on a regional basis."

Various strategic options for the Medical Sector are currently under review by
the Executive Board of Semperit AG Holding.

Further inquiry note:
Monika Riedel
Director Group Communications & Sustainability
+43 676 8715 8620
monika.riedel@semperitgroup.com

Judit Helenyi
Head of Investor Relations
+43 676 8715 8310
judit.helenyi@semperitgroup.com

www.semperitgroup.com

end of announcement euro adhoc
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Attachments with Announcement:
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http://resources.euroadhoc.com/documents/15/5/10392300/1/2019-12-20_Semperit_pre
ss_release_new_COO_and_first_steps_industrial_strategy.pdf

issuer: Semperit AG Holding
Modecenterstrasse 22
A-1030 Wien
phone: +43 1 79 777-310
FAX: +43 1 79 777-602
mail: judit.helenyi@semperitgroup.com
WWW: www.semperitgroup.com
ISIN: AT0000785555
indexes: ATX PRIME, WBI, ATX GP
stockmarkets: Wien
language: English

Additional content: https://www.presseportal.de/pm/42730/4475530
OTS: Semperit AG Holding
ISIN: AT0000785555

Original-Content von: Semperit AG Holding, übermittelt durch news aktuell