Neuigkeiten der Ciao GmbH: Muttergesellschaft Greenfield Online, Inc. schließt Vertrag zur Übernahme durch Quadrangle

Wilton, CT (ots) - Greenfield Online, Inc. (Nasdaq: SRVY) hat
heute den Vertragsabschluss zur Übernahme durch das
Private-Equity-Unternehmen Quadrangle Group LLC (inkl. verbundener
Unternehmen im folgenden "Quadrangle" genannt), das seinen
Schwerpunkt in der Medien und Kommunikationsbranche hat, bekannt
gegeben.

Gemäß den Vertragsbedingungen wird Quadrangle das ausgegebene
Aktienkapital von Greenfield Online, Inc. für $15.50 je Aktie in bar
übernehmen. Dies entspricht einem Gesamtkapitalwert von ungefähr $426
Millionen. Der Kaufpreis stellt somit einen Aufschlag von ca. 17%
gegenüber dem Schlusskurs von Greenfield Online, Inc. am 13. Juni
2008 bzw. einen Aufschlag von ca. 26% gegenüber dem
durchschnittlichen Schlusskurs der letzten 30 Tagen dar.

Der Aufsichtsrat von Greenfield Online, Inc. hat der Übernahme
einstimmig zugestimmt und empfiehlt den Aktieninhabern, der
Transaktion zuzustimmen.

Albert Angrisani, President und Chief Executive Officer von
Greenfield Online, Inc. dazu: "Quadrangle schätzt die zwei wachsenden
und profitablen Geschäftsbereiche von Greenfield Online, Inc.,
Comparison Shopping und Internet Surveys Solutions, mit ihren
führenden Marktpositionen, zufriedenen Kunden und talentierten
Mitarbeitern. Wir erwarten, dass der Übergang in eine Firma in
Privatbesitz sich sowohl positiv für unser Geschäft, unsere Kunden
als auch unsere Mitarbeiter auswirkt. Wir freuen uns zudem darauf,
die Fachkenntnis von Quadrangle in den Bereichen Medien-,
Kommunikations- und Informationsbranche für uns nutzen zu können."

Entsprechend Gordon Holmes, Managing Principal of Quadrangle dazu:
"Nachdem wir die Geschäftsentwicklung von Greenfield Online, Inc.
bereits seit Längerem verfolgt haben, hat uns insbesondere die
international führende Marktposition in den Bereichen "Comparison
Shopping/Verbraucherportal" und "Marktforschung" sowie das dort
verzeichnete starke Wachstum beeindruckt. Durch unsere Büros in New
York und London sowie unser neugegründetes Büro im Silicon Valley
unter Führung von Dan Rosensweig, waren wir im Stande, die Stärke der
globalen Plattformen von Greenfield vollständig zu analysieren, zu
bewerten und zu dem Ergebnis zu kommen, dass es sich hierbei um eine
attraktive Investitionsmöglichkeit für Quadrangle handelt, die genau
mit unserem bestehenden Fokus auf die Media- und
Kommunikationsindustrie im Einklang steht."

Dan Rosensweig, Operating Principal of Quadrangle stellt fest:
"Greenfield Online´s internetbasiertes Geschäftsmodell hebt sich in
der strategischen Ausrichtung dadurch ab, dass es darauf baut, starke
Communities zu entwickeln, auszubauen und wertvolle Inhalte als
Erfahrungsberichte oder Umfragen anzubieten. Ich bin zuversichtlich,
dass wir mit Hilfe unserer umfangreichen Erfahrung im
Online-Geschäft, die Aktivitäten von Greenfield weiter ausbauen und
weiterhin signifikantes Wachstum erzielen können."

Die Übernahmevereinbarung unterliegt noch der Überprüfung durch
die Aktionäre von Greenfield Online, Inc., der Zustimmung durch die
Regulierungsbehörden sowie den üblichen Abschlusskonditionen. Die
Transaktion wird finanziert durch eine Kombination aus Kapital von
Quadrangle und Verbindlichkeiten, für die Quadrangle
Finanzierungszusagen erhalten hat. Es wird erwartet, dass die
Transaktion Ende des dritten Quartals oder im vierten Quartal 2008
abgeschlossen werden kann.

Deutsche Bank Securities Inc. fungierte im Zusammenhang dieser
Transaktion als Berater für Greenfield Online, Inc.. Kirkpatrick &
Lockhart Preston Gates Ellis LLP wirkten als rechtliche Beratung für
Greenfield Online, Inc., Simpson Thacher & Bartlett LLP als
rechtliche Beratung für Quadrangle.

About Greenfield Online, Inc.

Greenfield Online, Inc. is a global interactive media and services
company that collects consumer attitudes about products and services,
enabling consumers to reach informed purchasing decisions about the
products and services they want to buy; and helping companies better
understand their customer in order to formulate effective product
marketing strategies. Proprietary, innovative technology enables us
to collect these opinions quickly and accurately, and to organize
them into actionable form. For more information, visit
www.greenfield.com. Through our Ciao comparison shopping portals we
gather unique and valuable user-generated content in the form of
product and merchant reviews. Visitors to our Ciao portals use these
reviews to help make purchasing decisions and we derive revenue from
this Internet traffic via e-commerce, merchant referrals,
click-throughs, and advertising sales. For more information or to
become a member, visit http://www.ciao-group.com. Through our
Greenfield Online and Ciao Surveys websites and affiliate networks,
we collect, organize and sell consumer opinions in the form of survey
responses to marketing research companies and companies worldwide.
For more information, visit www.greenfield-ciaosurveys.com. To take a
survey, go to www.greenfieldonline.com.

About Quadrangle Group LLC

Quadrangle Group LLC is a private investment firm with more than
$6 billion of assets under management. Quadrangle invests in media
and communications companies through separate private and public
investment strategies and across all asset classes through its asset
management business. All investment strategies seek to maximize value
by leveraging the investment team's extensive experience, knowledge
and industry relationships. Quadrangle has offices in New York,
London and Silicon Valley and will be opening an office later this
year in Hong Kong. For more information, please visit
http://www.quadranglegroup.com.

Important Additional Information

In connection with the proposed merger, the Company will file a
proxy statement with the Securities and Exchange Commission (the
"SEC"). STOCKHOLDERS ARE URGED TO READ THE PROXY STATEMENT CAREFULLY
WHEN IT IS AVAILABLE, AS IT WILL CONTAIN IMPORTANT INFORMATION THAT
STOCKHOLDERS SHOULD CONSIDER BEFORE MAKING A DECISION ABOUT THE
MERGER. A definitive proxy statement will be sent the Company's
stockholders seeking their approval of the transaction. Stockholders
may also obtain free copies of the proxy statement and other relevant
documents filed with the SEC (when they become available) at the
SEC's website at www.sec.gov, or by writing to Greenfield Online,
Inc., 21 River Road, Wilton, Connecticut 06897, Attention: Legal
Department.

The Company and its directors, executive officers and other
members of its management may be deemed to be participants in the
solicitation of proxies from the Company's stockholders in connection
with the proposed merger. Information concerning the interest of
participants in the solicitation, which may be different than those
of the Company's stockholders generally, is set forth in the
Company's proxy statements and Annual Reports on Form 10-K filed with
the SEC, and will be set forth in the proxy statement relating to the
merger when it becomes available.

Cautionary Note Regarding Forward Looking Statements Certain
statements contained in this press release about our expectation of
future events or results constitute forward-looking statements for
purposes of the safe harbor provisions of The Private Securities
Litigation Reform Act of 1995. You can identify forward-looking
statements by terminology such as, "may," "should," "expects,"
"plans," "anticipates," "believes," "estimates," "predicts,"
"potential," "continue," or the negative of these terms or other
comparable terminology. These statements are not historical facts,
but instead represent only our beliefs regarding future events, many
of which, by their nature, are inherently uncertain and outside of
our control. It is possible that our actual results and financial
condition may differ, possibly materially, from our anticipated
results and financial condition indicated in these forward-looking
statements. In addition, certain factors could affect the outcome of
the matters described in this press release. These factors include,
but are not limited to, (1) the occurrence of any event, change or
other circumstances that could give rise to the termination of the
merger agreement, (2) the outcome of any legal proceedings that may
be instituted against us or others following the announcement of the
merger agreement, (3) the inability to complete the merger due to the
failure to satisfy other conditions required to complete the merger,
(4) risks that the proposed transaction disrupts current plans and
operations, and (5) the costs, fees and expenses related to the
merger. Additional information regarding risk factors and
uncertainties affecting the Company is detailed from time to time in
the Company's filings with the SEC, including, but not limited to,
the Company's most recent Annual Report on Form 10-K and Quarterly
Report on Form 10-Q, available for viewing on the Company's website
at www.greenfield.com. You are urged to consider these factors
carefully in evaluating the forward-looking statements herein and are
cautioned not to place undue reliance on such forward-looking
statements, which are qualified in their entirety by this cautionary
statement. The forward-looking statements made herein speak only as
of the date of this press release and we undertake no obligation to
publicly update such forward-looking statements to reflect subsequent
events or circumstances.

Presse-Ansprechpartner für weitere Informationen:

Originaltext: ciao GmbH
Digitale Pressemappe: http://www.presseportal.de/pm/11998
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Pressekontakt:
Greenfield Online, Inc.
Cynthia Brockhoff
VP - Investor Relations
Greenfield Online, Inc.
+1 203-846-5772
Cbrockhoff@Greenfield.com

Ciao GmbH
Ulrike Piesch
PR Manager
+49 (0)89 2555 1796
ulrike.piesch@ciao-group.com

Quadrangle US Contact - The Abernathy MacGregor Group
Lex Suvanto/Adam Miller
Ph: (212) 371-5999
Lex@abmac.com