Bacardi Limited Offers "Driving Experience of a Lifetime" With F1(TM) Legend Michael Schumacher

Hamilton, Bermuda, November 27 (ots/PRNewswire) -

- Schumacher-The Ultimate Designated Driver-Promotes Drinking and
Driving Don't Mix at http://www.championsdrinkresponsibly.com

Bacardi Limited, as part of its responsible drinking "Champions
Drink Responsibly" campaign, is providing the drive of a lifetime -
the opportunity to be in the passenger seat next to Michael
Schumacher, the world's most successful Formula One(TM) racing driver
and the world's most famous designated driver.

Michael Schumacher, who is the Bacardi Limited Global Social
Responsibility Ambassador, will drive twenty-eight adults from select
markets around the world on a race track circuit to raise awareness
of the critical message of responsible drinking. Michael and his
passengers will drive full throttle rides around the exclusive
Ascari race track in southern Spain to demonstrate his expert
handling of a high performance car to highlight how champions stay
in control in various environments.

"I am eager to spread this message that drinking and driving
don't mix. It is a topic I personally feel strongly about," said Mr.
Schumacher, a seven time Formula One(TM) world champion and Bacardi
Limited Global Social Responsibility Ambassador.

This promotion is part of a Bacardi Limited global social
responsibility campaign launched in April, which has touched millions
of adults already, to encourage drivers to know the options available
to avoid drinking and driving - using public transportation, taking a
taxi, designating a driver, or drinking non-alcoholic cocktails if
they must drive. Adults in participating markets may learn more about
this amazing opportunity by visiting
http://www.championsdrinkresponsibly.com.

"Bacardi Limited, the largest privately held spirits company in
the world, and Michael Schumacher, the most successful F1 driver of
all time, teamed up because we share a passion for educating
consumers about the dangers of drinking and driving. Together we can
make an impact," said Seamus McBride, President and CEO of Bacardi
Limited.

The prize draw will take place in March 2009 and winners must be
available to travel between May 11-14, 2009.

For a full, multimedia version of this release visit
http://www.oursocialmedia.com/uk/bacardi-limited/drivingexperience/

ots Originaltext: Bacardi Limited
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For Michael Schumacher Driving Experience of a Lifetime promotion and
Champions Drink Responsibly campaign media information please
contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited,
+44-207-300-6111, bacardi.csr@bm.com; For Bacardi Limited media
information please contact: Amy Federman, Burson-Marsteller, for
Bacardi Limited +1-441-294-1110, amy.federman@bm.com; Patricia Neal
for Bacardi Limited, +1-441-294-1110