Orange to Acquire Unanimis - The UK's Largest Exclusive Digital Advertising Network

London (ots/PRNewswire) -

- Combined ad Sales Network Will Create an Unparalleled Reach of
Over 70% of Internet Users in the UK, Extending to Over 66% Reach
Cumulated Across UK, France, Spain and Poland

The Orange France Telecom Group is announcing today that it has
acquired 100% of UNANIMIS, the UK's largest exclusive digital
advertising network. Through the combination of UNANIMIS's premium
advertising network and Orange's mobile and web assets, advertisers,
buyers and media agencies will be able to reach over 71.5% of the
UK's online population[1] and over 66% of the online population
across UK, France, Spain and Poland.[2]

UNANIMIS has exclusive online advertising relationships with key
website brands such as the AA, Ticketmaster, ASOS, Gumtree and
Shopping.com giving it the most extensive, exclusive-access, digital
advertising portfolio in the UK. The acquisition will put Orange and
UNANIMIS at the forefront of digital and mobile advertising in the UK
with unparalleled scale and reach across web, mobile and interactive
media.

Together, Orange and UNANIMIS will have particular strength in
the area of online advertising, which is the fastest growing
advertising segment in UK and is expected to account for 27% of total
advertising spend in the UK in 2011, up from 19% in 2007. The Western
European online advertising market was worth an estimated 12 billion
euros in 2008 and the UK represented Europe's largest market (31%).
Orange and UNANIMIS will also have strong positions in new growth
areas such as mobile advertising[3].

"With the acquisition of UNANIMIS, Orange now has strong
footholds in two of Europe's three main digital advertising markets -
France and the UK - which provide outstanding opportunities to
pan-European advertisers and agencies while enabling us to accelerate
our plans for growth from the mobile and online environment," said
Paul Francois Fournier, Executive Vice President, Orange Advertising.
"Our combined strengths will help us to achieve the Group's overall
ambition to drive revenues from 9% to 20% in new growth areas[4], of
which advertising is a key strand."

"UNANIMIS brings with it knowledge and expertise in
performance-related advertising, one of the fastest growing segments
of the market. Through their established network, we will also be
able to maximise our own assets and, importantly, offer advertisers
new ways to reach audiences through our web and mobile portals.
UNANIMIS are a talented group which we are delighted to welcome to
the Orange France Telecom family," added Paul Francois Fournier.

Damon Reeve, CEO and co-founder of UNANIMIS, said, "The
combination of Orange's assets with our renowned digital advertising
expertise will appeal to a broad spectrum of advertisers, marketers
and publishers. Technologically and culturally, we share much in
common and we are very excited by the prospects we see ahead, not
only for the web advertising opportunities but also for the, thus
untapped, mobile proposition."

"As 2008 marked the revolution in the mobile internet space, so
2009 will see the major advances in digital and mobile advertising.
The Orange mobile portal, Orange World, and our fixed portal attracts
over 12 million monthly users and with the advances in handset
technology coupled with new prices plans, this is set to rise even
further. More companies are increasingly turning to the mobile
internet to enhance the way they advertise. A key part of our
strategy at Orange UK is to grow and evolve our business in order to
offer advertisers richer opportunities to engage with people.
Combining the marketing opportunities offered through our mobile and
web portal with the impressive inventory and sales expertise of
UNANIMIS will give us huge strength and allow us to help advertisers
reach audiences in new and exciting ways," concluded Gerry McQuade,
Chief Development Officer, Orange UK.

UNANIMIS will continue to operate under its brand name and will
become part of the Orange Group Advertising Network, which offers
advertisers and publishers an opportunity to reach new audiences by
leveraging Orange's multi-screen assets across the PC, mobile and TV
platforms.

About France Telecom

http://www.orange.com, http://www.francetelecom.com,
http;//www.orange-business.com

About UNANIMIS

UNANIMIS is the UK's largest exclusive digital advertising
network, specialising in branded and performance display advertising,
reaching over 69% of the UK online population (approximately 25.6
million unique users a month). UNANIMIS had 21,7mGBP revenues end
fiscal year 2008.

UNANIMIS creates value from online audiences for both advertisers
and website publishers.

For advertisers, UNANIMIS identifies and targets relevant
audience segments to help maximise ROI and meet their marketing
objectives. For publishers, UNANIMIS monetizes their advertising
inventory to maximise site revenue from their audience.

UNANIMIS sells advertising to leading media and advertising
agencies and direct advertisers who are looking to reach a relevant
audience online. It meets the advertisers' objectives, whether they
be to drive brand awareness, convert a customer through direct
response channels or retarget an existing customer.

UNANIMIS has advertising sales agreements with 111 premium
website brands, of which 75 are exclusive. Publishers include premium
sites such as The AA, Ticketmaster, ASOS, Match.com, Shopping.com and
Gumtree. UNANIMIS has moved quickly to build a market-leading and
premium position with key website brands.
---------------------------------

[1] Comscore July 2009

[2] May 2009 figures, Source: UK=Comscore, FR=
Mediametrie/Netratings, SP= Netratings, Poland = Gemius

[3] Zenith Optimedia Julia 2009

[4] FT Group internal, Investor days March 4 & 5 2009

ots Originaltext: Orange
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further information, please contact: Orange, Vanessa Clarke,
+44-7891-056-593, vanessa.clarke@orange-ftgroup.com; Tom Wright,
+33-1-44-44-02-84, tom.wright@orange-ftgroup.com