EANS-News: Identive Group Inc. / TagStar Systems Expands NFC TOM™ Product Line

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New Products

Sauerlach, Germany, August 2, 2011 (euro adhoc) - TagStar Systems, an
innovative manufacturer of high quality RFID smart inlays and a
business unit of Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV),
today announced that it has expanded its TOM™ (TagOnMetal) product
line with several new tags that combine various shielding elements
and tag surfaces for use with emerging NFC (near field communication)
applications.

TOM™ is a unique, patented magnetic shielding technology developed by
TagStar that allows a tag´s RFID signal to be read directly on
metallic surfaces and objects, overcoming the weakening effect of
metal on RFID signals. The shielding is available in various grades
and in a wide array of form, size and tag configurations. Due to
their extreme flexibility and workability, the tags can be used for
automatic reading on metallic surfaces and objects without the need
for special configuring or tuning on a wide variety of NFC and other
application areas such as mobile payment, production process control
and traceability, counterfeit protection, and logistics and supply
chain management.

The new TOM™ tags are available in several versions and can include
customer-specific logos, images or text. The tags are available in
glossy or matte finish, and have a high degree of resistance to
mechanical impact as well as significant mechanical flexibility. They
can be used for performance-critical applications and in situations
that require a combination of the highest reliability, durability and
print quality. Specially adapted combinations of chips, antennae and
sticker-thickness are available to meet customer requirements.

"Previously, our TOM™ tags consisted of a thin and smooth material
compound combined with different layouts or chips. To address
expanding market requirements, we have developed a variety of
different TOM™ tags that can be used for an increased number of
applications, such as e-payment on mobile devices or the
identification of metal parts and machines," stated Michael Kober,
Managing Director of Transponders for Identive Group.

The new chip-performance optimized shielding material pushes the tag
to a maximum reading performance without raising its price. TagStar
holds basic IP for on-metal applications, protected by granted and
pending patents and the registered brand name TOM™.

About TagStar Systems: TagStar Systems, a business unit of Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), develops and produces
RFID smart inlays for contactless tickets, labels, smart cards and
specialized transponder products in both the HF and UHF frequency
bands. TagStar´s advanced, flexible production system cost
effectively delivers application-specific inlays in any required
quantity and at the highest levels of quality, anticipating
tomorrow´s demands for a growing number of applications requiring
RFID smart inlays. For additional information, visit
www.tagstar-systems.com.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
additional information, visit www.identive-group.com.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English