EANS-News: asknet AG / Adobe Teams with asknet to Deliver Software to Students

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Company Information

Subtitle: Karlsruhe-based specialist for electronic software
distribution now manages Adobe software downloads for university
eShops in Germany, Austria, and Switzerland

Karlsruhe (euro adhoc) - January 31, 2012 - Adobe has selected
Karlsruhe-based company asknet AG as the service provider to supply
and distribute downloads to students and university staff. The
partnership will allow them to quickly download Adobe software from a
university´s online shop at a reduced rate. Following Adobe´s great
success with this sales model in the United States, the U.S. software
company is expanding this sales channel internationally by partnering
with asknet AG as its technology and fulfillment partner for the
German-speaking region.

Using the download depot developed by asknet, Adobe enables research
and teaching institutions to offer attractive download versions of
its software to their students and university staff, which can be
purchased directly from a university´s branded online shop. The
ordering process is very simple for authorized users: They log on to
the shop using their digital identity - ensuring that only people who
have been approved can access Adobe offerings at the most competitive
price. Once logged on, the user can order the software in the
corresponding online shop, download, and then activate it. The
licenses are provided by and billed via the university´s trading
partner.

To date, students have only been able to purchase the popular Adobe
tools in a box. As the digital fulfillment service provider, asknet
makes it possible to deliver the Adobe products in a downloadable
format. In addition to executing the delivery, asknet is also
responsible for managing and distributing license keys from Adobe.
asknet has developed a standard interface that directly ties the
asknet download depot to an institution´s shop to make this
capability available. asknet also validates digital identities and
proofs of enrollment for external portals as required.

"We are pleased that we can now offer students cost-effective
downloads of our creative software," said Rainer Siebert, Adobe´s
Sales Manager Education Central Europe. "asknet´s technology delivers
exactly what we have been looking for: a way of distributing
downloads via university online portals in cooperation with our
trading partners. asknet has proven to be a reliable and competent
partner in this field."

Dr. Dietmar Waudig, Co-CEO of asknet AG, is pleased about the
partnership with Adobe: "Adobe asking us to be their digital
fulfillment service provider confirms our position as a leading
electronic software distributor. The download depot enables Adobe to
explore new and innovative sales channels. At the same time, we are
ensuring that Adobe´s authorization concept is being implemented and
only approved customers can purchase discounted Adobe licenses."

The implementation of the download depot on university portals will
be effective immediately, beginning with universities in Berlin,
Würzburg, and Zurich. Other universities in Germany, Austria, and
Switzerland will follow in the coming months.

About Adobe Systems Incorporated: Adobe is changing the world through
digital experiences. For more information, visit www.adobe.com.

About asknet: asknet offers its clients customized outsourcing
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly
the University of Karlsruhe), the company has become a leading
independent global provider for electronic software distribution. In
addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software
distribution such as softwarehouse.de, one of Europe's largest
platform for downloads of standard software. In 2010, asknet posted
sales of approximately EUR 72.7 million. asknet´s clients include
numerous providers of specialty software such as F-Secure, IS3, Nero,
NetObjects, Norman, and Panda Security. The company also supplies
software products to around eighty percent of German universities.

Further inquiry note:
asknet AG
Martina Oerther
Vice President Corporate Marketing
Tel.: +49 (0)721 96 458-6369
Email: martina.oerther@asknet.com

end of announcement euro adhoc
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company: asknet AG
Vincenz-Priessnitz-Str. 3
D-76131 Karlsruhe
phone: +49 (0)721 96 458 6369
FAX: +49 (0)721-96 45899
mail: info@asknet.de
WWW: http://www.asknet.de
sector: Electronic Commerce
ISIN: DE0005173306
indexes:
stockmarkets: free trade: Berlin, München, Düsseldorf, Stuttgart, Open Market /
Entry Standard: Frankfurt
language: English