EANS-Adhoc: PUMA SE / PUMA's First Half Year Net Earnings expected 13% below those of 2011 / Adjustment of Sales and Net Earnings Forecasts for the Full Year 2012

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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6-month report

18.07.2012

Ad Hoc Release Pursuant to § 15 WpHG

PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

PUMA's First Half Year Net Earnings expected 13% below those of 2011

Adjustment of Sales and Net Earnings Forecasts for the Full Year 2012

Herzogenaurach, Germany, 18 July 2012

Despite continuous sales growth throughout the first half of 2012
(H1 2012 sales up 8.8% in Euro terms), the Sportlifestyle company
PUMA herewith informs that, due to a slow-down of PUMA's
business particularly in Europe, its consolidated EBIT and Net
Earnings for the first half year of 2012 will come in approximately
11% and 13% respectively below those for the first half year of
2011.

The Management has therefore decided to speed up as well as
significantly expand the scope of the company's Transformation
Program in order to streamline the cost bases and increase
efficiencies in terms of organization, processes and systems.
PUMA's Management estimates that these actions will require one-
time costs of up to approximately EUR 100 million, to be booked in
the second half-year of 2012.

The Management therefore revises its previous guidance for PUMA's
2012 net sales growth from a high-single digit to a mid-single
digit rate and expects annual Net Earnings to decrease
significantly from the EUR 230.1 million posted last year, impacted
by the aforementioned one-off expense.

Further details of PUMA's business performance during the second
quarter and first half year of 2012 will be provided with the
results announcement on 26 July 2012.

Media Contact:

Kerstin Neuber - Corporate Communications - PUMA - +49 9132 81 2984 -
kerstin.neuber@puma.com

Investor Relations Contact:

Carl Baker - Investor Relations - PUMA - +49 9132 81 3188 -
carl.baker@puma.com

Further inquiry note:
Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

end of announcement euro adhoc
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issuer: PUMA SE
PUMA Way 1
D-91074 Herzogenaurach
phone: +49 (0)9132 81 0
FAX: +49 (0)9132 81-2246
mail: investor-relations@puma.com
WWW: http://about.puma.com/?lang=de
sector: Consumer Goods
ISIN: DE0006969603
indexes: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
Share
stockmarkets: free trade: Hannover, Berlin, Hamburg, Düsseldorf, Stuttgart,
regulated dealing: München, regulated dealing/prime standard:
Frankfurt
language: English