A new web solution allowing bar operators and event organisers the chance to influence the mix of guests with mobile coupons

Zurich, Switzerland (ots) -

Pictures are available for free download at:
http://www.presseportal.ch/de/pm/100050596

Bar operators, events managers and promoters mainly use Facebook
spam as a means of promoting their events. Now a new startup is
offering a web solution allowing small businesses the chance to
influence the mix of guests visiting their establishments, both at
reasonable prices and in real time.

The most important ingredient for a successful event is, and
remains, the right 'guest mix'. Yet neither conventional promotion
with flyers nor wall post spamming via social media channels makes it
easy to target exactly the right group. With the solution provided by
Xeebel, a new startup company, events organisers will now be able,
with the help of a simple web interface, to generate their own
coupons and send them as teasers directly to mobile phones in their
target group, e.g. a certain recipient group from one's own Facebook
community.

The organisers will be able to select their audience by means of
conventional criteria such as age and gender, but also things like
place of residence or even current location. Thanks to the system's
'live' feel, a promoter may send targeted coupons to specific people
during the event itself, even though these individuals may be located
in a competitor's club some 2 kilometres away.

Guests and night owls, for their part, can manage their offers
with their phone receiver, redeem their coupons or even request
active ones from their friends in the overview list.

This type of mobile interaction with vouchers has thus far
remained unique. This is why Xeebel AG calls its mobile couponing
system 'social couponing'.

The www.heatmapz.com promotion tool is named after its eponymous
nightlife app, which was also developed by Xeebel. The party app,
which up until now has been used as a mood barometer for ongoing
events, is now a means of receiving nightlife-related offers. As
such, HeatMapz is the first local platform to introduce the notion of
bargain buys in the special interest market, allowing it to set
itself apart from other renowned bargain portals. The magic word is
'real time marketing' with mobile couponing. Not spamming.

About Xeebel AG

Xeebel AG is a startup company based in Zurich and deals in real
time marketing via mobile couponing. Its core function may be used on
any app with relatively little intervention on the part of the user.
Marketing directors from all sectors may thus reach their customer
base directly by means of mobile coupons.

Download link Press images:
https://dl.dropbox.com/u/9271230/Xeebel_PR.zip

Pressekontakt:
Xeebel AG
Badenerstrasse 808
8048 Zürich, Schweiz
Oliver Stäcker
E-Mail: oliver@xeebel.com
Tel.: +41/78/705'88'45
Web: www.heatmapz.com / www.xeebel.com
www.youtube.com/heatmapz