Infosys Unveils TradeEdge to Help Global Brands Accelerate Profitable Growth in the Emerging Markets

Bangalore, India (ots/PRNewswire) -

Leading Brands Increase Sales by up to Eight Percent and Expand
Reach in

over 70 Countries with Infosys TradeEdge

Infosys [http://www.infosys.com/Pages/index.aspx ] today announced
the launch of TradeEdge [http://www.infosys.com/tradeedge ], an
insights-driven sales platform, which provides visibility to global
brands across the demand chain - from distributors to consumers. The
new platform delivers insights that help brands accurately sense and
fulfill consumer demand while significantly improving sales and
operational performance. A Cloud-based platform, TradeEdge provides
brands one of the most affordable ways to expand reach in the
emerging markets.

(Logo: http://photos.prnewswire.com/prnh/20130122/589162 )

Platform Highlights:

TradeEdge has a range of innovative features that empower brands
to:

- Enhance collaboration by allowing companies and distributors to exchange
accurate and timely information related to sales, inventory, and products
- Expand reach by onboarding distributors rapidly in weeks rather than months,
via a Cloud-based ERP system, while rolling out best practices across markets within
hours
- Improve product placement and maximize return on promotions through Visual
Merchandizing by providing insights into 'share of shelf' at a fraction of audit costs
- Reduce wastage and returns of temperature-sensitive products with an
innovative solution that monitors the temperature and location of cooling units
- Enable unserved retailers to order and pay for products in a cost effective
manner using basic mobile phones
- Reduce ordering costs by up to 80 percent with Suggested Orders that provides
recommendations based on historical data and forecasts
- Minimize selling costs by helping the distributor sales force to prioritize
store visits based on value, accelerate order acquisition and increase store coverage
by up to 15 percent

Quotes:

Sanjay Purohit, Senior Vice President and Global Head- Products,
Platforms & Solutions, Infosys:

"For global brands, the next billion consumers will come from the
emerging markets. To accelerate profitable growth, brands need to
know these markets better, reach customers faster and do so at lower
costs. Designed from the ground up for the emerging markets, Infosys
TradeEdge is already helping 10 global brands gain visibility into
sales opportunities of more than $20 billion in over 70 countries."

Andy Walter, Vice President of Global Business Services, Procter &
Gamble (P&G):

"Visibility into distributor demand is a key driver to accelerate
growth in the emerging markets. P&G and Infosys co-created
Distributor Connect, an end-to-end solution that helps us connect
with our distributors and facilitates easy exchange of information.
This has enabled us to gain significantly better visibility into our
downstream supply chain, increase order fill rate and reduce
non-productive inventory. We are glad to see Distributor Connect
become a part of the new Infosys TradeEdge."

Additional resources

- Click here [http://www.infosys.com/tradeedge/resources/Pages/videos.aspx ]
for the Infosys TradeEdge introductory video
- Click here [http://www.infosys.com/tradeedge/resources/Pages/index.aspx ] for
a detailed brochure about Infosys TradeEdge
- Download the Infosys TradeEdge infographic here
[http://www.infosys.com/SiteCollectionImages/infographics/accelerate-profitable-growth.jpg ]

About Infosys

Infosys is a global leader in consulting, technology and
outsourcing solutions. We enable clients, in more than 30 countries,
to stay a step ahead of emerging business trends and outperform the
competition. We help them transform and thrive in a changing world by
co-creating breakthrough solutions that combine strategic insights
and execution excellence.

Visit http://www.infosys.com to see how Infosys , with $7.4
billion in annual revenues and 160,000+ employees, is Building
Tomorrow's Enterprise(R) today.

Safe Harbor

Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks
and uncertainties relating to these statements include, but are not
limited to, risks and uncertainties regarding fluctuations in
earnings, fluctuations in foreign exchange rates, our ability to
manage growth, intense competition in IT services including those
factors which may affect our cost advantage, wage increases in India,
our ability to attract and retain highly skilled professionals, time
and cost overruns on fixed-price, fixed-time frame contracts, client
concentration, restrictions on immigration, industry segment
concentration, our ability to manage our international operations,
reduced demand for technology in our key focus areas, disruptions in
telecommunication networks or system failures, our ability to
successfully complete and integrate potential acquisitions, liability
for damages on our service contracts, the success of the companies in
which Infosys has made strategic investments, withdrawal or
expiration of governmental fiscal incentives, political instability
and regional conflicts, legal restrictions on raising capital or
acquiring companies outside India, and unauthorized use of our
intellectual property and general economic conditions affecting our
industry. Additional risks that could affect our future operating
results are more fully described in our United States Securities and
Exchange Commission filings including our Annual Report on Form 20-F
for the fiscal year ended March 31, 2013 and on Form 6-K for the
quarters ended September 30, 2013. These filings are available at
http://www.sec.gov. Infosys may, from time to time, make additional
written and oral forward-looking statements, including statements
contained in the company's filings with the Securities and Exchange
Commission and our reports to shareholders. The company does not
undertake to update any forward-looking statements that may be made
from time to time by or on behalf of the company unless it is
required by law.

For Further information please contact:

Asia Pacific
Abhijith Karthikeya D
Infosys, India
Phone: +91-80-41563373
Abhijith_Damodar@infosys.com

EMEA
Paul De Lara
Infosys, UK
Phone: +44-2075162748
Paul_deLara@infosys.com

Americas
Ken Montgomery
GolinHaris, USA
Phone: +1-415-318-4399
KMontgomery@GolinHarris.com

Australia
Cristin Balog
Infosys, Australia
Phone: +61-3-9860-2277
Cristin_Balog@infosys.com

Photo:
http://photos.prnewswire.com/prnh/20130122/589162

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