David Beckham Welcomes Guests to Haig Club(TM) Shanghai

Shanghai (ots/PRNewswire) -

The Third in a Series of Global Pop Up Scotch Whisky Experiences
Hosted by the Haig Club(TM) Brand Partner

Designed to be different, Haig Club (http://www.haigclub.com)
Single Grain Scotch Whisky redefines the way people come together to
enjoy and savour Scotch in style. Last night in the vibrant
metropolis of Shanghai, Haig Club brand partners David Beckham and
Simon Fuller hosted an extraordinary evening bringing together global
industry leaders in fashion, food and drink, music and entertainment.

(Photo: http://photos.prnewswire.com/prnh/20160113/322436 )
(Photo: http://photos.prnewswire.com/prnh/20160113/322437 )
(Photo: http://photos.prnewswire.com/prnh/20160113/322438 )

Haig Club Shanghai is the third in a series of events that have
taken place in iconic cities, handpicked for their unique style,
nightlife and culture. Set across two floors of a stunning structure
just off the famous Bund area, Haig Club Shanghai guests enjoyed
simple signature serves and unique concoctions designed by Global
Haig Club Brand Ambassador, Ewan Gunn, while savouring a fleet of
dishes from one of China's forerunning chefs Steven Liu, with the
evening culminating in the event's Skyline Bar and its sensational
views of the magnificent city lights.

For the first time, Haig Club fans around the world were able to
secure a front row virtual seat for an exclusive look into the event
through live streaming app MyEye, The content offered fans updates
from the event live through the eyes of Haig Club brand partner David
Beckham and the Haig Club MyEye channel.

The social nature of the destination is underpinned by the House
of Haig ethos where raising a toast to friends marked the cornerstone
of every social occasion. The experience continues a tradition of
Haig Club events of bathing the building in blue, alikening the
unique shape and architecture of the building to become a visual
display of the square, blue iconic Haig Club bottle.

David Beckham commented "It's amazing to see our shared vision of
bringing a modern and stylish new Scotch Whisky to people all over
the world. To be able to return to Shanghai since I launched Haig
Club here in China a little over a year ago is incredible."

Welcome to Haig Club - Enjoy Responsibly.

Notes about Haig Club

Haig Club is a new Single Grain Scotch Whisky from Diageo produced
in partnership with global icon David Beckham and entrepreneur Simon
Fuller. Haig Club is as much built on tradition and heritage as it is
a Scotch Whisky designed for our modern world. Built on nearly 400
years of distilling heritage, this is a Single Grain Scotch Whisky
realized in a new way. HAIG CLUB(TM) invites people to drink
responsibly with style and in moderation. Responsible Drinking is an
integral part of the HAIG CLUB(TM) philosophy and as part of his
partnership with the brand David Beckham supports this philosophy and
our shared belief in quality over quantity. Welcome to HAIG CLUB(TM)
- Enjoy Responsibly.

#haigclubshanghai

The distinguished guest list for 14th January included:

- Chang Chen (Actor)
- Karen Mok (Actress)
- He Sui (Model)
- Andy Chen (Presenter)
- Tracy Phillips (Entrepreneur)
- Sue Lynn (Blogger)
- Ly Qui Khanh (Designer)
- Toc Tien (Singer)
- Ho Ngoc Ha (Singer)
- Coco Rocha (Model)
- Steven Liu (Chef)
- Liu Haowei (Designer)
- Howard Cai (Chef)

ots Originaltext: Diageo
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Amelia Walker PMK|BNC +44(207)961-2372 Amelia.walker@pmkbnc.com
Gillian Cook DIAGEO +31-6-13-19-52-66 Gillian.Cook@diageo.com Simon
Oliveira Doyen Global +44-7775-740419 simon@doyenglobal.com