New Association Founded to Promote Value of Regional EMEA Technology Channels, and Adoption of New Technology

London (ots/PRNewswire) -

A new association announced today that champions the benefits of
working with regional EMEA technology channels and promotes new
technology in business and society is being founded by four of the
largest technology distributors in Europe: ALSO, Esprinet, Exertis
and Westcoast.

The new association is called The Technology Channels Alliance.
While its primary objective is to ensure that technology vendors
understand and make full use of the benefits of working with channels
that understand their local circumstances across EMEA, the
association will also be enablers and advocates of new technology to
ensure these channels are educated and optimised to deliver on the
promises new technology makes. At the same time, the association will
have a social charter and will be setting aside a portion of its
member dues to establish a charitable foundation with a mission to
get technology to those without the means to acquire it, and enable a
wider population to benefit from today's technology.

"I feel it's time to give something back," commented Joe Hemani,
CEO of Westcoast. "Technology sales channels today are very good at
getting products and services out to those who can afford to pay;
what we want to do is give those without the means an opportunity to
acquire technology that can change and better their lives."

Membership in the new association is open to technology
distributors, large resellers and retailers whose head office is
registered in a European country. Niall Ennis, CEO of Exertis said:
"Regional players are a hugely important part of the technology
channel in EMEA, and provide a focus and range of services tailored
to each of the countries in which they operate. This new association
seeks to promote the benefit to technology vendors of this focused
approach and to provide a forum to identify opportunities to grow the
addressable market for technology products."

"As well as being advocates and enablers of what technology can do
for users, members of our new association bring special value to our
customers because we are local, so we speak the language and do
business in the language of our customers," commented Gustavo
Moeller-Hergt, CEO of ALSO.

The association is also keen to get information out to customers
that will help them keep abreast of the rapidly-changing technology
landscape. "We have an ambition to create what we call a "chain of
knowledge" all the way from vendors through the channel to end
users," said Alessandro Cattani, CEO of Esprinet. "Amongst other
things, we will be publishing several case studies a year that will
highlight issues of common interest in the region."

ots Originaltext: Opportunitas
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Robert Norum
Opportunitas
robert.norum@opportunitas.com
+44 (0)7767-624-662