Top ranking: the top five of offline marketing / The most popular print advertising products in 2017 (FOTO)

Neustadt a. d. Aisch (ots) -

The five best-selling printed advertising products have been
determined. The marketing strategists of print provider
Onlineprinters analysed more than a million data records for this
purpose. In 2017, Onlineprinters customers preferably put classic
advertising products into their shopping carts: flyers, posters,
folded leaflets, business cards and letterheads. "Despite the shift
of advertising to online media, printed advertising is still an
important part of the marketing mix. Our double-digit sales growth
highlights just how much potential this has," says Christian Würst,
Chief Commercial Officer (CCO) of Onlineprinters. The data analysis
shows advertising flyers are still favoured by industries such as the
hospitality and catering sector, the crafts and especially the
booming construction business.

A trend to shorter print runs

Customers who purchase flyers order 5,000 copies on average; the
biggest run for a single order was 800,000 flyers. "Smaller
quantities, however, are increasingly more popular because they are
ideal to promote temporary campaigns and events, and address small
target groups," Würst remarks and he continues: "The average print
run of flyers decreased the most, going down around 10 percent. At
the same time, the number of orders in this segment is rising
significantly. Today, customers are willing to spend more for faster
production and delivery. They are also prepared to pay an extra
charge for finishing options and additional services such as bundling
where we pack flyers in bundles of 100 each. This has the advantage
of greatly facilitating the distribution among different groups of
recipients."

Permanent advertising products are ideal for small budgets

Business cards, letterheads and flyers - these are the must-have
products companies, self-employed persons or freelancers cannot live
without even in the digital era. The latter in particular often have
only a small marketing budget at their disposal. Marketing and sales
expert Christian Würst's advice: "Customers aren't sufficiently aware
of some advertising products yet. Long-term advertising items are
ideal if you only have a small marketing budget but want to
consistently catch your customers' attention. This includes
calendars, desk pads, notebooks and other giveaways which serve as
long-term brand reminders," Christian Würst says, and he adds: "With
WiFi and mobile phones being essential for most of us today,
especially such advertising products as power banks will gain a lot
of popularity."

More finishing options and enhanced functionality

In 2017, Onlineprinters introduced its own paper collection, the
Onlineprinters Art Classics (Gmund), and added letterpress business
cards to its product line to address customers who are looking for
exceptional products in top quality. "We will continue to cater to
this new 'fan base' by offering special finishing options now also
for flyers, postcards and business cards. This provides more
individual design freedom," says Christian Würst.

About the Onlineprinters group

The Onlineprinters Group is one of Europe's leading online
printers, has more than 1,300 employees and produced over 2.5 billion
printed products last year. Through its 18 web shops, the group
delivers printed products to 800,000 customers in 30 European
countries. Internationally, the online print provider is known under
the brand name of Onlineprinters, in Germany it operates as
diedruckerei.de. UK's market leader Solopress and Scandinavia's key
player LaserTryk are part of the Onlineprinters Group. The product
assortment comprises more than 1,500 printed products from business
cards, stationery and flyers to catalogues, brochures and
large-format advertising systems. Onlineprinters produces customized
products on an industrial scale: The company's pillars of success are
online sales, IT-based production and "gang run printing". The latter
uses so-called combined blocks to collectively produce print jobs
which minimizes costs and reduces the environmental impact.

The video "A look behind the scenes of Onlineprinters":
https://www.youtube.com/watch?v=Im8eJN8jbwg

Contact:
Onlineprinters GmbH
Patrick Piecha
Head of Press & Public Relations
Phone: +49 9161 6209807
+49 174 3077250
p.piecha@onlineprinters.com
www.onlineprinters.com

Original-Content von: Onlineprinters GmbH, übermittelt durch news aktuell