Garnier Joins Forces With the GoodPlanet Foundation for a 3-Year Environmental and Ecological Partnership

Paris (ots/PRNewswire) -

In 2019, as the brand affirms its commitments and confirms its
transition towards more naturalness, Garnier is partnering the
GoodPlanet Foundation with the launch of an affordable range of
organic skincare products certified by Ecocert.

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"We and the GoodPlanet Foundation share the same desire to
materialise our strong commitments to the planet for future
generations. Nature is at the heart of both of our stories and we
have a common mission to make these commitments a reality that is
accessible to everyone," explains Elodie Bernadi, Brand Director
Garnier France. "We also want to establish the launch of Garnier Bio
within a "giving back to nature" initiative, with concrete and local
actions to support farmers in their transition to ecological
practices."

This support takes the form of a joint and lasting partnership
between the Garnier brand and the GoodPlanet Foundation that will
last 3 years, to raise the awareness of and assist farmers in the
Seine-Normandy region with their farming and forestry projects.

The project revolves around the ecological transition of
energy-greedy farming practices (high levels of inputs such as
fertilisers, pesticides, water, fuel) subject to risks (weather and
financial) towards more self-reliant farming methods that regenerate
soils and natural resources, protect biodiversity, diversify and
increase farmers' income.

This 3-year project (2019-2021) in partnership with the French
Farming and Forestry Association (AFAF) will:

- Support 7 pilot-farms with a knock-on effect (raising awareness for
the project and helping pass on the operation to the neighbouring
farms)
- Plant 2,800 trees on 35 hectares of land
- Train 50 farmers, with 3 training days every year
- Raise the awareness of 50 people (general public) at 2 farm open
days every year

A farming-forestry monitoring committee will also be set up as an
online platform for visualising linear and surface changes due to the
planted trees.

"We are delighted to have the support of a partner like Garnier, a
company aware of its responsibilities to the environment in terms of
sustainable retail," says Matthieu Jousset, Manager of the Community
Carbon Action programme for the GoodPlanet Foundation.

More about the Seine-Normandy farming region:

In Northern France, the Seine-Normandy basin covers 95,000 km² and
includes the regions of Centre-Val de Loire, Île-de-France, Normandy
and Hauts de France. Farming covers a huge area (60% of the basin's
land) mostly with industrial and cereal crops and livestock farming.
All these activities are connected to water, in terms of both impact
and need: irrigation, fertiliser and pesticide leaching in the soil,
run-off, erosion...

©AFAF

Depleted and energy-greedy farming

Richer and more economical farming

Natural resources

Inputs

Products

Embracing an initiative for progress

About the GoodPlanet Foundation:

An extension of Yann Arthus-Bertrand's artistic work and
environmental commitment, GoodPlanet, a recognised public interest
foundation, aims to make ecology and humanism a central issue in
order to encourage people to take concrete action for the Earth and
its inhabitants. Created in 2005, the GoodPlanet Foundation takes
action in three main areas:

- Making vulnerable communities more resilient to climate change
through the development of environmental and solidarity field
projects
- Raising awareness and educating people on sustainable development
with in particular the opening of the first site dedicated to
ecology and humanism in Paris
- Helping companies and institutions implement an environmentally
responsible approach

About Garnier:

Garnier is a major name in cosmetics with products for hair, hair
colour, face care, hygiene and sun protection. Preserving
biodiversity and reducing environmental impact are key objectives for
Garnier.

ots Originaltext: GARNIER
Im Internet recherchierbar: http://www.presseportal.de

Contact:
GARNIER
Carolina Schmollgruber
Communication & Influence Director France
Carolina.Schmollgruber@loreal.com

Direct line: +33-(0)1-57-77-01-93 Mobile: +33-(0)7-77-33-49-39-06

Original-Content von: GARNIER, übermittelt durch news aktuell