Martini Racing Ciclismo: Tom Boonen Appointed as Road Captain

Brussels (ots/PRNewswire) - Tom Boonen is back in the peloton,
albeit a so-called "horecapeloton." Martini Racing Ciclismo will be
made up of participants from the HOtel, REstaurant and CAtering
sector. Former world champion, three times winner of the Ronde Van
Vlaanderen and four times winner of the Paris-Roubaix classic, Boonen
has now taken on the role of Road Captain in support of a project
aiming to get workers in the hospitality sector onto their racing
bikes and so encourage them to maintain a healthy lifestyle.

Last year Martini Racing celebrated their 50th anniversary.
Perhaps best known from the rally and F1 circuits, the parent company
Martini also has deep roots in cycle racing: in fact, they were at
the birth of sports sponsorship. As early as 1914, the then Martini &
Rossi financed the Grande Corsa Ciclistica Nazionale Coppa, and in
1936, the brand sponsored the Giro. Their name would turn up again
later along the routes of the Spring Classics and the Tour de France,
where the Martini Challenge for many years served as a team
classification event.

Following on from their recent involvement in F1 with
Williams-Martini, the vermouth brand is now focussing once again on
cycle racing. Their aim with Martini Racing Ciclismo is to encourage
workers in the hospitality sector to maintain a balanced lifestyle.
Weekends are the busiest time for most workers in hospitality, and
the cycle races are therefore mainly scheduled to take place on
Mondays, on the road in the spring and summer and with cyclocross and
track events in the autumn. A veritable winter training camp was
organised in Calp, Spain last January, with around 30 cyclists taking
part.

The rides are generally led by professionals and former
professionals like Zdenek Stybar, Sven Nys, Iljo Keisse, Ludo
Dierckxens, Puck Moonen and Tom Boonen. The team eventually settled
on Tom Boonen as the ideal pacemaker, leading to the signing of a
two-year agreement which sees Boonen appointed as road captain for
the Martini Racing Ciclismo programme in Belgium.

The idea of bringing workers in the hospitality sector together
through the medium of cycling has proved so successful that similar
projects have now been launched in several other countries. Martini
Racing Ciclismo chapters have sprung up in Spain, Italy and the UK,
and they're soon to be joined by teams from the Netherlands, Denmark,
the US and China.

(Photo: https://mma.prnewswire.com/media/843137/Tom_Boonen.jpg)

ots Originaltext: Martini Racing Ciclismo
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Contact:
Tom Muyers
tom@pravdapressroom.com
+32-3-231-31-51

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